sales 4 - Behind the Shutter

4 Ways to Make More Money

Post author:Vanessa Joy
Post category:Marketing Shutter Magazine
Reading time:7 mins read

I’ve always said the best way to make more money is to work more with the clients you already have—the ones who love your work, trust your judgment and have already given you their business. It’s much less work than finding new clients. Sometimes just by offering more to existing clients, not even doing full-blown sales sessions, you can earn tons. It made me about $20,000 the first year I gave it a try. Here are four ways you can make more money without spending any money at all.

The Top 5 Marketing Mistakes You Need to Stop Making Now

Post author:Jonathan Tilley
Post category:Marketing Shutter Magazine
Reading time:12 mins read

You’re a photographer, not a salesperson. Cut yourself a break. Pour out the chai/coffee/wine/absinth (no judgment) and listen up. You don’t need a master’s in business to become a successful photographer. But if you don’t immediately cut out a few things, you will turn into the cliché of the starving artist that your right-wing Uncle Barnie loves to mock, asking you at family gatherings, “So when are you going to get a real job?” To that I say, “Sit your fat ass down, Uncle Barnie. I’ve got this.” Stop pulling your hair out trying to employ these five marketing strategies everyone tells you to do but that bring in zero ROI.

Better Sales Through Variation

Post author:Scott Detweiler
Post category:Shutter Magazine Uncategorized
Reading time:9 mins read

Most of the articles I see on increasing sales revolve around pricing strategies, approaches to marketing and, especially, in-person sales because of their immediate and considerable impact. But these articles don’t get to the heart of why we have trouble increasing sales: There might not be enough sellable images.

Shooting for Sales: Enriching Your Clients’ Lives with Printed Products

Post author:Christine Yodsukar
Post category:In-Person Sales Shutter Magazine
Reading time:9 mins read

Sales is a dirty word in our industry. What’s even worse is having no idea how it’s done. While there are many factors that go into providing amazing service to our clients, the actual act of photographing them with product in mind is one that is most often overlooked. You may be surprised to read that shooting for sales does not involve creating the most epic photos anyone has ever seen. In fact, it’s much less important than the things you cannot see at all.

Email Marketing for Photographers: Email Sequences That Increase Portrait Profits

Post author:Phillip Blume
Post category:Marketing Shutter Magazine
Reading time:13 mins read

Can emails really drive print sales and increase your bottom line? If so, are you confused why your sales emails seem to go unanswered? Most photographers, especially shoot-and-burners, already use email to deliver online photo galleries to clients. For them, email is simply the easiest way to deliver final image downloads and essentially close the photographer-client transaction. Email delivery today is what burning photos onto CD’s used to be, hence the burn in shoot-and-burn. It feels clean and done. But is it smart?