Creating emotion-driven experiences builds lifelong clients, passionate testimonies, and higher sales. Some of us have been fortunate enough to go through this with our clients by happy accident, but there are steps that you can take that will help foster and generate the emotional client experience in a natural and consistent way.
To many, the thought of putting yourselves out there can be daunting, especially if you are by nature an introvert. Face-to-Face Marketing often will require you to shed that dynamic if it is part of your personality.
My single greatest business achievement is my return client base. They all are of means, and they stick with me year after year even though they have lots of options and they are informed consumers. Their unwavering support means more to me than anything I could accomplish photographically. New photographers coming up are very talented and competition can be fierce. The fact that my clients stick with me keeps me going. It forces me to level up my craft, my product offerings, my marketing.
Working with your significant other isn’t easy. But it can be one of the most rewarding experiences you ever have if you figure out a way to make it work for both of you. I’m by no means in any kind of professional position to be dishing out relationship advice. But I’ve been looking at the life Sal and I have built in relation to our business together, and I’ve compiled some tips that have helped me find balance in my work/romantic relationship.
In addition to being a professional in your field—competent, experienced, skillful—you can leverage your personality simply by being human and allowing those you work with to show their personality as well. This creates much stronger relationships, and people and companies will want to hire you again and again because of how enjoyable it was to work with you.
Strategic alliances in business can make major differences in the success of all parties involved if done correctly. This is true for just about any industry, but is often overlooked in the arts. It should never be about competition as much as it should be about synergy (a business buzzword that usually makes my stomach turn, but stay with me here). Aligning your photography business with someone else’s can be the injection of energy you were always looking for if you’re open to it and go about it the right way.
