Unless you are in a different business than I am, most of your bridal photography clients aren't going to be supermodels. They won't have years of experience giving the camera what it wants. However, every single one of them wants to look like the best version of herself on her wedding day and in all those gorgeous photos you are taking of her.
The one thing you can count on when you’re shooting on location is that you can’t count on anything except a variety of challenging lighting situations. These all fall squarely into what I like to refer to broadly as “bad light.” Bad light is any quality of light that is inconsistent with the lighting desired for the images you’re about to capture.
We need to have the ability to shoot when and where things happen. This means you will need to know how to handle direct sun. There is no reason to hide inside when the sun is high and harsh; we are going to show you how to get out there and shoot successfully.
The golden hour, in my opinion, is one of the great wonders of the world. The time of day just before sunrise or sunset (I prefer sunset) when the light streams in with its red and orangey glow, warm and oh-so-satisfying to bask in. As a photographer, there is literally nothing quite like shooting at this time of day.
Location-based photographers need to be able to create lighting under any circumstance, at any time. Once a photographer’s schedule becomes more and more filled as their business begins to grow, the luxury of shooting all clients during the beautiful, golden-hour, natural light will become a thing of the past.
Every location poses different challenges, but the results can be great when you get outside your comfort zone and work with a purpose. In this article, I will explain my creative thought process and cover the technical details I encounter when creating environmental portraits.
We’ve all seen countless portraits or headshots where the subject is obviously uncomfortable. They’ve got a disconnected look in their eyes, or they are just not present, or they are trying too hard not to try too hard. What went wrong? Just as a film director would speak with an actor on set, we are responsible for the performance of our subject. We must maintain awareness of how our clients feel if we want to direct them to be more present.
I recently picked up a new set of V-Flats for the studio from the aptly named V-Flat World. V-Flats, a studio staple, are typically comprised of a pair of two 4x8 sheets of foam core—black on one side, white on the other—taped together along their long end to create a book-style configuration of panels that can be opened (hence the V in V-Flat) or closed.
We've all seen that one pose from wedding photography: the typical bride and groom looking at each other with some natural or architectural backdrop. There’s nothing wrong with that photograph—honestly, it is usually super popular with the couple themselves—but it gets kinda boring for you and your clients. Show off your abilities as a photographer and get the best shots possible—here are some options for how to offer something more, something different to your customers, switching it up.
One thing that separates me from the other photographers in my area is the client experience I offer. We go places, plan setups, and use creative and exotic outfits and secret locations. We shoot with cars, horses, pets, guitars, guns, buildings, bridges and friends. But when we sit down with Mom and Dad to order, you know what they buy? Close-ups. The ones that show all of that beauty, the expressions, the smile they invested so much in, the sparkle, uniqueness and joy. This month, I show you how I incorporate close-ups with every outfit and location I shoot.
