The moment you realize you can customize the quality of the light you’re creating to fit the images you’re capturing is the moment you realize there is no one-size-fits-all lighting. With artificial light, we attempt to recreate light that occurs in nature. Absent that, lighting looks unnatural and in this photographer’s humble opinion ends up doing more harm than good. It ends up being a distraction rather than a supporting element.
When it comes to soft light, size matters! Yep, I went there. Hey, come on, who can resist a good cheesy photo joke? Not I! But seriously, its true—when you want soft light, the larger and broader the light source used, the softer the quality of the resulting light.
I really believe that learning to properly use a bounced flash will give you a much greater degree of freedom when you are on a shoot. In venues that allow for it, you will be instantly prepared for any lighting condition and will no longer be shackled to the off-camera flash or sent scrambling for one to mount to the camera.
Lighting can make or break a photo. Getting the right light can be easy with the Profoto B1. Whether the shoot is inside or outside, this off-camera flash is guaranteed to give you an image worth sharing.
Photography is so much more than "What camera do you own?" If you understanding lighting, you are well on your way to conquering one of the most difficult aspects of photography. Without light, you are not making an image. We need light. We should crave light, in all its forms.
Whether the story is very apparent visually or more subtle, I want to understand it so I am then able to start designing a lighting plan to represent that story. Should the lighting be soft or natural to reflect the subject’s personality? By starting with their stories, I am inspired to visually tell a story with light.
Like many who teach lighting for photography, I tend to focus heavily on the other three properties of lighting first (quantity, quality, direction) and avoid color. That’s because you really can make quantum leaps in your technique by simply learning to “shape” light, and color kinda falls into a separate category.
The one thing you can count on when you’re shooting on location is that you can’t count on anything except a variety of challenging lighting situations. These all fall squarely into what I like to refer to broadly as “bad light.” Bad light is any quality of light that is inconsistent with the lighting desired for the images you’re about to capture.
We need to have the ability to shoot when and where things happen. This means you will need to know how to handle direct sun. There is no reason to hide inside when the sun is high and harsh; we are going to show you how to get out there and shoot successfully.
Great lighting is what separates the good images from the bad, as well as the good from the great. It’s literally and technically what your camera sensors capture every time you press your shutter. As a photographer, our number-one goal should be to chase down great lighting, maybe even learn how to create it if called for, and then place our subjects within that scene to bask in its brilliance.
