How I Got the Shot – Profoto A1 with Sal Cincotta

When it comes to wedding photography, I am not a fan of leaving anything to chance. This month, we are going to dissect a recent shot of mine. This is by no means meant as a definitive guide, but I believe it will give you some insight into how I work from vision to final creation.

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2 Lighting Patterns You Need to Know

Learning where to place your key light and what angle to give it is easy using the six foundational lighting patterns photographers rely on for consistent results. These six simple, yet highly effective, lighting patterns are the go-to guide for an endless variety of predictable, repeatable lighting effects. In fact, one of these lighting patterns, Rembrandt Light, has been in practice since the master painter Rembrandt first used it.

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Gelled Lighting: Mysterious, Yet Familiar Magic

At some point in our image-viewing lives, we’ve all been enamored with a photograph where gels and color were used to augment it. Whether this image has a small kicker accent of gelled lighting or is created entirely with it, we respond to that infusion of color—the image has a larger impact on the viewer. In many ways, the underlying story of a certain image can only be fully revealed through the use of color and gels.

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Hard Light—It’s Easy!

The moment you realize you can customize the quality of the light you’re creating to fit the images you’re capturing is the moment you realize there is no one-size-fits-all lighting. With artificial light, we attempt to recreate light that occurs in nature. Absent that, lighting looks unnatural and in this photographer’s humble opinion ends up doing more harm than good. It ends up being a distraction rather than a supporting element.

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5 Steps for Creating a Successful Photography Narrative

Storytelling is what we do as humans. It’s in the movies we see, the books we read, the music we listen to—it’s even in that commercial for your laundry detergent or favorite soft drink. Now more than ever, creating a narrative is the key to engaging an audience that is constantly bombarded by content—and more and more photographers are being hired to fabricate these stories for brands.

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5 Tips for Better Black & White Portraits

Black & white should be used to remove distractions from your image and help bring more focus to your subject. A black & white portrait can help focus on your subject’s emotion, as well as eliminate color patterns that take attention away from them. The key is to use black & white to help communicate your vision more efficiently than a color image would do.

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Classic Black & White: Recreating Old Hollywood Headshots

To re-create the classic Hollywood self-portrait, we will first analyze and reverse-engineer some portraits from that time and style. Next, we’ll choose what kind of lights and modifiers to use. Then, finally, we’ll position those lights and take the shot to see what results we get.

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