Instagram Reels launched in August of 2020 in 50 countries worldwide. Since then, photographers everywhere went scrambling to learn yet another social media trend—all while trying to keep their businesses open during the corona crisis and homeschool their kids. Who needs sleep, right?
Have you ever woken up in the morning and suddenly thought, “Ufff! What am I going to post on Instagram today?!” If the answer is yes, then you’re losing out big time.
You can use Instagram to increase brand awareness and customer engagement, as well as generate sales. Use the tips outlined above to find real clients on Instagram and improve your enterprise's bottom line.
So here’s the breakdown that I’ve used to create genuine connections on the ‘Gram. It’s the exact same step-by-step I’ve taught thousands of creatives to do. We’re all feeling 100% ourselves on the platform, we’re looking mighty fine if you ask me, and we’re all booking jobs because we started conversations. It’s my hope that you will follow along and get the same results.
It’s no secret that Instagram is now the biggest social media platform out there, having wrestled that top spot from Facebook—which, coincidentally, bought Instagram. Hey, if you can’t beat them, buy them!
One aspect of photography that has come into play in recent years is much more prevalent to photographers than it used to be. In fact, it’s now a crucial element for all businesses, big and small. It’s the brand. While most consumers don’t know the difference between good and great photography when looking at a single image, they now instinctively know it when looking at a collection of images. Thanks to social media outlets like Instagram and Pinterest, most consumers have been passively trained to appreciate a good, consistent brand image—and recognize a bad one.
Nothing affects your ability to gain and maintain business like learning how to light in a way that defines your brand image. If you haven’t honed in on your photography brand image yet, now is the time to start. You have control over lighting like no other businessperson does. There are three easy ways you can start displaying a strong brand using lighting as your guide.
