Crafting a Luxury Experience
Luxury appeals to the senses. High-end boutiques use scent profiles to relax and engage you when you walk in the door, and five-star hotels are decorated to ensure that every corner of every room is a visual feast.
Reevaluate, Restructure and Reap the Benefits
After 19 years of being a professional photographer, in January I stepped back and asked my team three questions. Are we serving our clients to the best of our ability?
Side Hustle: Real Estate Photography
The real estate market is very competitive and professional photography is a simple thing that will mean the difference between making a sale or not. Professional real estate photography could be a great side hustle to add to your photography business.
Building the Foundation For a Successful Photography Business: Part 2
Last month, we discussed the foundations of building a successful photography business. We talked about reframing your mindset to start seeing sales as an opportunity to add value to each client that comes into your world.
A Photographer’s Guide to SEO Fundamentals
It never ceases to amaze me how much anxiety, fear, and overwhelm business owners have when it comes to the phenomenon known as search engine optimization (SEO). I've seen this acronym get misused,
3 Tips for Being an Innovator in the Photography Industry
There has never been a more crucial time in our lives. Covid has wreaked havoc on our economy, lives, and businesses. So, as small business owners, we are all sitting here wondering if we will survive.
Drop Your Excuses: Leveling Up Your Creativity
One of the most frequent comments that I hear as a photographer is, “I don’t know how to be creative!” Or, I will sometimes hear, "How can I be creative?" The immediate feeling that I get when hearing this statement causes me frustration, and sometimes sadness.
Ways to Create Word-of-Mouth Marketing
You always hear that cliché, don't you? The best marketing is word-of-mouth. Well, sure, not having to pay for marketing is great. But how do you get people talking about you without paying them to do it?
Find a Real Connection With Your Boudoir Clients
Boudoir is such an intimate experience for clients. They are paying you thousands of dollars to pose in front of your camera at least half-naked.
The Business of Food Photography
The business of food photography is not as simple and straightforward as some may think. Like with fashion, sports, and still-life photography, there are areas of focus that food photographers specialize in that distinguish them from their peers.
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