There are five tried and true methods of marketing a wedding photography business—or really, the business of any professional photographer. In this article, I’d like to answer that frequently asked question, although, by necessity, in much less succinct form than the askers may have hoped.
So, you’ve just graduated with a photography degree, or maybe took some online courses and are loaded down with expensive equipment and newbie knowledge. Congratulations! You’re well on your way to establishing an exciting career in a competitive industry.
Too many wedding photographers make the mistake of thinking that the digital era has fully replaced traditional prints. At least for now, that’s not the case. There’s still a thriving market for wedding albums and other printed products.
In essence, you could say that out of Covid came some really good news for our businesses. This situation has offered us a way to expand our services while presenting to us a new demand within what I feel was becoming a stale industry pre-pandemic. Pivot and discover.
You always hear that cliché, don’t you? The best marketing is word-of-mouth. Well, sure, not having to pay for marketing is great. But how do you get people talking about you without paying them to do it?
You can use Instagram to increase brand awareness and customer engagement, as well as generate sales. Use the tips outlined above to find real clients on Instagram and improve your enterprise’s bottom line.
Photography is fun, so you’ve decided to take it to the next step. Starting a photography business can be a rewarding project—and if you’re serious about it, it can even become your livelihood! Like any big project, though, it takes some planning to succeed. Let’s talk about nine key steps you need to take in order to start your photography business from scratch.
The details of a wedding reception are often the touches that distinguish a wedding and show the unique personality of the bride. From the flowers harvested from her sister’s personal greenhouse to the heirloom mismatched china to the handmade, DIY, clock-themed centerpieces… this is her chance to show off her creative side and make the reception unique to her, her family and friends, and her relationship with the groom.
