"vanessa joy" - Behind the Shutter

6 Tips for Rocking Your Next Album Design

If you’re not doing albums, shame on you. Not only is it a disservice to your lifestyle and family income, but it’s a disservice to your clients. Aside from the money to be made on albums, memories are best preserved in a tangible, clean format that’s easy to flip through. It’s your job to preserve those memories as best you can, and albums are an excellent way to do it. Whether you’re a beginner or a pro, here are six tips for making a great album.

How We Can Better the Photography Community

If you’ve been around long enough in this industry, you know how we’ve fought to build community instead of competition. Thankfully, it has gotten a lot better lately. It is nothing like when I walked into my first local photography meeting 18 years ago. It was like walking into a boys’ club where they measured themselves by sharing how many weddings they were booked for that year. Whoever had the most won, even if he wasn’t charging very much for them.

Family Photos Fast

When you shoot weddings, it’s a family affair. In this article, I show you my methods of pulling off family photos like you’re pulling off a Band-Aid—the fast way. Don’t get me wrong. I don’t hate photographing families. But when you’re gathering a group of potentially rowdy people who haven’t seen each other in a while, it can be difficult to get them to do the opposite of what they’d like to be doing. The next time you’ve got a priest breathing down your neck telling you to hurry up with family photos, breathe easy. Here are my magic ways of getting through it with flying colors.

3 Keys of High-End Weddings

One of the goals on the vision board of a lot of wedding photographers is the high-end wedding. Depending on where you are in the world, this can have a very different connotation. I’m in the New Jersey and New York City area, one of the most expensive regions to have a wedding, where high-end means multimillion-dollar weddings at places like Cipriani and The Plaza. Whatever high-end means to you, you have to find a way to appeal to more luxurious clients. This isn’t easy, especially if you don’t run in those crowds yourself (I sure don’t). But there are ways to position yourself and your brand so you get in front of those clients and make them happy when you do.

4 Ways to Make More Money

I’ve always said the best way to make more money is to work more with the clients you already have—the ones who love your work, trust your judgment and have already given you their business. It’s much less work than finding new clients. Sometimes just by offering more to existing clients, not even doing full-blown sales sessions, you can earn tons. It made me about $20,000 the first year I gave it a try. Here are four ways you can make more money without spending any money at all.

Transitioning from Natural Light to Studio Light

There are many parallels between natural and studio lighting and photography. Most people who teach studio photography and lighting don’t teach it from a natural-light perspective. When I tried to learn it all those years ago, it became even more confusing than when I started. The old saying “Light is light is light” applies here. In this article, I break down studio lighting in a way that’s easy to understand, from the perspective of a natural-light shooter who painstakingly learned how to light in a studio.

Instagram Growth: 5 Tips for Better Engagement Numbers

It’s no secret that Instagram is now the biggest social media platform out there, having wrestled that top spot from Facebook—which, coincidentally, bought Instagram. Hey, if you can’t beat them, buy them!

The Evolution of a Brand

One aspect of photography that has come into play in recent years is much more prevalent to photographers than it used to be. In fact, it’s now a crucial element for all businesses, big and small. It’s the brand. While most consumers don’t know the difference between good and great photography when looking at a single image, they now instinctively know it when looking at a collection of images. Thanks to social media outlets like Instagram and Pinterest, most consumers have been passively trained to appreciate a good, consistent brand image—and recognize a bad one.