Ah, the world of social media. Facebook, blog posts, Instagram—the list goes on and on. We are trained to shoot, shoot, shoot, then share, share, share. Our first instinct as professional photographers is to post the final polished images from a shoot so our clients and followers can see the incredible work we do.

Your homepage is the most important page of your site. It almost always has the most page authority, since the majority of inbound links typically link to the homepage. There is no formula to a perfectly search-engine-optimized homepage.

I’ve had a bunch of people ask me how to get their business to appear on Google Maps in SERPs (search engine results pages). The map results still use Google’s algorithm to determine ranking here, but with more emphasis on certain factors. Here are some of those factors. PHYSICAL ADDRESS This is your physical address in the city of the search. If you do not have a physical location in the city, do not try to fool Google by getting a P.O. box or using a fake address. You can still rank organically in the search, but without a legitimate physical location in the actual city of search, or if you are in a suburb or a short distance away from the targeted city, you will most likely not show up on the top of the map results.

Google’s algorithms uses these signals, and more, to verify that your website is legitimate and of high quality (in no specific order).