Authentic images are the ones our clients want to buy. So how do you learn to recognize authenticity in a photograph? Even more challenging, how do you then re-create authenticity in image after image for your many clients? It’s a hugely important question for your business. So let’s talk about six ways Eileen and I capture authentic moments.
If you’re a seasoned wedding photographer, you already know that the last quarter of the season can get tough. Maybe you took on too many weddings this year, or maybe you feel a bit of longing with the end of wedding season in sight. Whatever it is, wedding professionals typically look forward to a little bit of a break come winter—except for those in warmer climates who are just getting started. In the Northeast, weddings in September and October are ideal because of the pleasant temperatures and bright colors. The last thing we want to give our clients is a tired-out photographer. Here are my tips for making it through the last stretch of wedding season.
2017 is a great year for photographers. Technology has advanced at such a rapid pace, and continues to offer some of the best tools available to do what we love doing. With all the options, how do you choose a primary camera system? Wedding shoots comprise a mixture of product, portrait and action photography—so how do you know which system works best for all these needs? I recently tested multiple camera systems to see which came out on top.
We are currently going through a lighting revolution. Off-camera flash technology is progressing quickly. The technology for low-noise, high-ISO sensors has improved over the past five years. Flashes are becoming less expensive and coming with more features.If you are not using off-camera flash, there has never been a better time to start. Here are a few of my recommendations for equipment.
Light is pretty much everywhere, you just have to find it. Just because you find light doesn’t mean it is good light. As a full-time wedding photographer, it’s part of my job to find the best light to flatter my subjects. My groom wants to look cool and my bride wants to look beautiful. When good light is available, I’ll certainly use it, but it’s not always there. But guess what is always available? My off-camera flash.
If you’re overwhelmed by the technical side of lighting, don’t fear. You can try these simple approaches to wedding day lighting. As with every part of the wedding day, I apply in-studio lighting techniques to my photographs using my keylight (the main light), hair light (light that separates the subject from the background) and fill light (fills in the shadows). The mood I want to create changes throughout the day as the story I am telling changes, so my light sources vary from natural to artificial.
Why do we covet those last few minutes of light at the end of the day? Obviously, the golden light is much easier to work with. It’s the beauty and versatility of the light that we cherish. Most importantly, it provides us more options for creatively capturing our couple’s love story. The key to successful wedding portraiture at golden hour is flexibility.
There is an expectation for professional wedding photographers to deliver our best work at every single wedding. Location can certainly help with this. It’s a lot easier to create impactful images in the streets of Venice than Flint. Now, I don’t know about you, but I rarely get to shoot in the streets of Venice, and still create artistic, impactful images for my clients on a consistent basis. You need to set yourself up for success.
As photographers and business owners, we need to be celebrities of a sort—potential clients need to know and trust us so they feel confident enough to hire us (and rave about us to others). It’s time to start creating your fame through behind-the-scenes content. Here’s where to start.
My big thing is styled shoots. I love them. I love coming up with a unique concept, obsessing over the details, styling the models and working with vendors for a cohesive design. They also give me a chance to shoot something I want to shoot (as opposed to weddings where I have no control over the timeline, lighting or weather), and they let me practice new poses and lighting ideas.