Have you ever had a wedding that totally didn’t go according to plan? If you haven’t, you will. We do everything in our power to set and manage expectations, create and stick to a timeline, and make it through the day with as few hiccups as possible.
Over the past few years, the senior market has become one of the most competitive in professional photography. It also might well be the most fun, but only if you’re doing it right.
Most photographers (and other small business owners) spend a lot of time stressing about marketing. But more important than any marketing campaign, mailing, blog, advertising or even networking you can do is the message you are communicating through those forms of marketing.
As business owners, we have many decisions to make when marketing to new clients. We need to weigh the benefits and drawbacks to certain avenues before deciding to invest in them. This can include both paid and free methods of advertising.
This month’s shoot was, in a word, fun. I love having a creative group of people around me. This time, we had an internal debate about the direction and concepts for the cover shoot.
The secret behind creating a luxury boutique-style brand isn’t classified information. In fact, it’s fairly obvious because most of us know what to expect when we walk into a high-end retailer.
Just because it’s winter and business is slow for most photographers doesn’t mean you get to relax. This is the perfect time to plan some exciting promotions for the year ahead.
No matter how good you are, you’re only as good as your last shoot. That means you’d better get the shot. Being prepared for the unexpected will help you do this.
Congratulations: If you’re reading this, you’re on the right track. Photography is more than just taking pictures and investing in the never-ending flow of gear. If you want success, the most important thing to invest your time and eventually money into is education.
It seems like everyone in the photo and video world has a drone these days. We can now get amazing perspectives and high-angle shots with superb image quality, allowing us to take our productions to a whole new level.
