Backlinko.com recently conducted a study that analyzed a million Google search results to find what factors correlated with first-page rankings. It looked at website content and back links, and calculated factors like site speed. Here is what the study concluded.
Relationships are your most important business asset. In this article, I share with you the importance of intentional communication and planting seeds for future opportunities.
When I’m considering investing in a specialty item and incorporating it into my workflow, it needs to do one of two things really well. It either needs to do something that none of the other tools in my studio can accomplish on their own...
I really hit the jackpot when I found this job. It is fast-paced and ever-changing, so I never have to worry about not being challenged or getting bored. It is full of never-ending opportunities to take an idea and bring it to life in the blink of an eye.
The world doesn’t need my next brand or small business. I feel almost guilty entertaining such a pessimistic thought. But it’s an honest concern. Standing on the edge of an ocean can make anyone feel small.
At ShutterFest two months ago, I got to talk with dozens of photographers about their marketing efforts. Over and over, I found small business owners who were doing nothing to target their demographics.
When I started in the photography business, there was a ton of pressure not only to refine my craft and master the skills needed to excel as a photographer, but also to translate that into income.
Every year I make it a point to be a second shooter for other photographers’ weddings. Seeing how other photographers run a wedding helps me improve my skills. It gives me a chance to be more creative since I don’t have to worry about the staple wedding photos.
Drone photography is here to stay. If you see drones as merely for playtime, you are missing out. But with this bold new frontier comes unique challenges. There are all sorts of rules and regulations we are going to have to learn about and adhere to, and they seem to change daily.
Shooting for your portfolio and expanding your skill set are the most important parts of building your brand and photography business. Never stop learning and pushing yourself to be better than you were yesterday.
