Hacking Lightroom for Faster, Better In-Person Sales
It was our moment of truth. We felt like we were stepping off a ledge, with only the smallest hope that the fall might wake us from our nightmare.
It was our moment of truth. We felt like we were stepping off a ledge, with only the smallest hope that the fall might wake us from our nightmare.
This month, I share several vital areas of my business that enable me to communicate clearly with my clients, ensuring that I am maximizing my time, shooting with intention, and creating products and a workflow that put the focus on the client experience.
Running a photography business is no easy task. While many people think our job consists of photographing our subjects and delivering products, any photographer with a successful business will tell you there is much more to it than that.
Working in photography can be chaotic without a certain level of organization. Once the shoots are all over for the week and you are ready to start feeding your images into your computer system, you have to make the decision to be organized.
Stop wishing for better times. Stop hoping. Stop thinking that the gods are going to bless you with an incredible year and newfound wealth and success. It doesn’t work that way. It’s about busting your ass day in and day out. Put your time in and plan for success. Success is not an accident. It’s the result of hard work and some serious planning.
When you hear the term family photos, you know what family photos are; when you hear the term business headshot, you know what a business headshot is; and when you hear the term newborn pictures, you know exactly what that is. Two genres that are harder to pin down because they are always evolving are boudoir and glamour. This month, we look at my idea of glamour photography and some of the ways I shoot it.
Use your best James Cagney impersonation while reading the following: “Mmm, those dirty rats! They’ve hoodwinked us, see? They made us believe glamour was only for the bedroom. Well, I’m sick of carrying cameras and shooting naked women!”
Second to the world of modeling, the world of beauty pageants takes the cake for all its glitz and glamour. Photos of contestants need to be a step above a regular portrait. When pageant girls step into my studio, they’re looking for a final image that represents who they are in the most fiercely confident and over-the-top, gorgeous way possible.
Welcome to 2017. For some of you, it may feel like the photography world is closing in on you, and closing in fast. But as we start the new year, if you have ever felt that you are like a fish out of water in this wild and crazy industry, there are ways to stay away from that feeling the world is collapsing.
When you work as part of a team focused on a common goal, the results are almost always far better than those produced working alone.