Redefine Beauty with Sal Cincotta

I have worked on fine-art nudes for the past two years. Not because we have a huge demand for it from clients, but because Alissa and I find it challenging and rewarding. This year, we will be introducing this type of portrait to our wedding clients. How will it go over? That has yet to be seen. I am hopeful that instead of the boudoir lingerie shots that are typical, this niche will allow us to yet again stand out from our competitors. Here are some tips for finding your niche in the beauty market. 

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Your Dream Studio: Building Your à la Carte Price List

For the past three months in The Business Corner, we’ve been building your price list from the ground up. While it would appear that we now have a price list, there is more consideration that goes into price list design than simply listing every product you offer. What we have now is a list of items to sell, which we are now going to curate into a functional price list that sells for you.

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12 Ideas to Help Kick Off the New Year

It’s the slow season for many of you, so it’s a good time to build a stronger business and work hard to make 2019 your best year yet. Every year, business gets a little harder. It’s the natural progression of consumer trends, technology, marketing and business. While it’s getting tougher, there are also more tools to help you build your business and your brand.

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The Ultimate Boudoir Photography Experience

Boudoir photography makes a great gift for a loved one on the wedding day or a stocking stuffer on Christmas Day, but to me, boudoir photography is much more than that. It is not just about the end product, but more about the experience each client receives along with their beautiful images.

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Haute Momma: Maternity Boudoir 101

There is no better boudoir client than an expecting mother. Most women are rocking a shape much curvier than they normally have and they love being reminded of the sexy, gorgeous individuals they are. Maternity and boudoir portraits are usually kept between the couple. They are intimate sessions. Crossing the two is a match made in heaven. Here are four things to give you a head start on fantastic maternity boudoir sessions.

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How Will You Be Better in 2019?

It’s the end of the year. There are plenty of New Year’s resolutions, tons of hopes and lots of forgiveness for last year’s failures. Will you really change this year? Will this be the year you see your business double? Or will you once again forgive yourself for not crushing it and promise to do it better next year? You’re a photographer and you do work that you love and blah blah blah. But here’s the truth: Work that leads to success is so often work that you do not want to do. So here is a list of things you need to do this year that suck.

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The Not-So-Glamorous Life of Photographer Parents

Have you ever felt you’re failing as both a parent and businessperson? As if the two are impossible to balance? My wife, Eileen, and I sure have. But there’s good news. While we’re still far from being perfect parents (like light years away), we’ve learned a number of habits over the years that make a world of difference for us and our three children. Actually, I think my own parents taught me most of these habits—it just took me half a lifetime to realize it.

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Bald is Beautiful

Glamour photography has evolved in many ways over the years. At the heart of it is strength, beauty and a magical je ne sais quoi in the person being photographed. We see these images in makeup advertisements in magazines, on TV and on billboards. They tell us what it means to be a strong, beautiful, magical woman. But what about the times in our lives when we don’t feel anywhere near this ideal we see everywhere—like when we have just had a baby and are too overwhelmed to even take a shower or brush our hair daily; or we have just experienced a major loss and could care less how we look because we feel so miserable; or when illness takes over our body, mind and soul? I specialize in shooting glamour for women in that last scenario.

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Why Faking It Till You Make It is Bad for Business

How many times have you heard “You gotta fake it until you make it”? Want more clients? Simply tell the new client you are targeting that you’ve already worked with dozens of clients just like them. It’s been tossed around in my neck of the woods since the beginning of our business many years ago. And I’ve hated it since the first time I heard it.

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5 Tips to Start off 2019 with a Bang

It’s important to set and stick to personal goals before even thinking about your business goals. If you can’t commit to getting to the gym or eating healthier, you will undoubtedly lack the discipline to stick to your much harder business goals. This month, I explore the importance of personal discipline and give you tips to help you hack your 2019. Personal discipline is the foundation for success.

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