The Power of Emotion

Creating emotion-driven experiences builds lifelong clients, passionate testimonies, and higher sales. Some of us have been fortunate enough to go through this with our clients by happy accident, but there are steps that you can take that will help foster and generate the emotional client experience in a natural and consistent way.

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Meeting Your Annual Sales Goal

Truly successful business owners don’t sit and passively wait for money to roll in. They also constantly revisit their goals, their strategies, and their progress. Coming up with a business plan is not a one-time deal; you don’t just set it and forget it. This definitely holds true for photographers. Get in the habit of examining your goals, running your numbers, and measuring your progress. Depending on your results, either fix what’s broken, or set a new, higher goal. Implement. Assess. Analyze. It might sound like a lot of work, but I guarantee the first time you meet your monthly goal, you’ll be hooked.

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7 Part Series to Step Up Your Lightroom Game – Part 1: Storing & Managing Files

When it comes to shooting over 100,000 images per year and needing speed on my side, it’s a no brainer: I choose Lightroom. The program is simple enough to use, and I want to show you the best ways to do so it in my seven-part workflow series.

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10 Things I Wish I Knew Before I Started Using Strobe

Using strobe in the studio and on location is now second nature for me, and it can be for you too. I think you’ll find once you understand strobe it opens up a whole new world of exciting creative possibilities. Here are the 10 things I wish I knew before I started using strobe.

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