Like many who teach lighting for photography, I tend to focus heavily on the other three properties of lighting first (quantity, quality, direction) and avoid color. That’s because you really can make quantum leaps in your technique by simply learning to “shape” light, and color kinda falls into a separate category.
The one thing you can count on when you’re shooting on location is that you can’t count on anything except a variety of challenging lighting situations. These all fall squarely into what I like to refer to broadly as “bad light.” Bad light is any quality of light that is inconsistent with the lighting desired for the images you’re about to capture.
We need to have the ability to shoot when and where things happen. This means you will need to know how to handle direct sun. There is no reason to hide inside when the sun is high and harsh; we are going to show you how to get out there and shoot successfully.
Great lighting is what separates the good images from the bad, as well as the good from the great. It’s literally and technically what your camera sensors capture every time you press your shutter. As a photographer, our number-one goal should be to chase down great lighting, maybe even learn how to create it if called for, and then place our subjects within that scene to bask in its brilliance.
The golden hour, in my opinion, is one of the great wonders of the world. The time of day just before sunrise or sunset (I prefer sunset) when the light streams in with its red and orangey glow, warm and oh-so-satisfying to bask in. As a photographer, there is literally nothing quite like shooting at this time of day.
Location-based photographers need to be able to create lighting under any circumstance, at any time. Once a photographer’s schedule becomes more and more filled as their business begins to grow, the luxury of shooting all clients during the beautiful, golden-hour, natural light will become a thing of the past.
Every location poses different challenges, but the results can be great when you get outside your comfort zone and work with a purpose. In this article, I will explain my creative thought process and cover the technical details I encounter when creating environmental portraits.
Building relationships with a team of individuals who are in your industry will help you with longevity, no matter what changes in the world of online marketing. As you continue to build your network, you will see that as a byproduct, your bookings will tend to increase. You will see more mentions of your brand on social media, and you will constantly get more opportunities to help new clients.
Over the next six articles, in order, you’ll learn how to properly manage Lightroom catalogs so you’ll be ready to cull and sort your images while you import. Then, you will learn to Color Correct from the basics to the advanced stuff, leading you to a solid creative edit workflow with Photoshop.
It’s true: Gear doesn’t make the photographer. But it’s also true that the right gear can make your job a heckuva lot easier—and more fun! So after more than a decade amassing an arsenal of expensive DSLR cameras and lenses, our studio finally made the switch to an entirely new system. Mirrorless.
