Shutter Magazine 41 - Behind the Shutter

5 Social Media Marketing Myths

Post author:Vanessa Joy
Post category:Shutter Magazine Social Media
Reading time:8 mins read

Social media marketing is one of the major ways that photographers help customers find and book their services. Many kinds of businesses are realizing that social media moves mountains when it comes to gaining recognition. At this point, most of us know that it's necessary, but it isn't easy, and it certainly can't be done haphazardly if you truly want to be effective. You need the creativity to create a persona and brand that people will connect to. You need to create content that people actually find relatable, unique, and worth their time.

5 Steps for Creating a Successful Photography Narrative

Post author:Kate Woodman
Post category:Posing Shutter Magazine
Reading time:8 mins read

Storytelling is what we do as humans. It’s in the movies we see, the books we read, the music we listen to—it’s even in that commercial for your laundry detergent or favorite soft drink. Now more than ever, creating a narrative is the key to engaging an audience that is constantly bombarded by content—and more and more photographers are being hired to fabricate these stories for brands.

October 2019 Inspirations: Most Creative Image

Post author:Alicia Simpson
Post category:Inspirations Shutter Magazine
Reading time:1 mins read

October 2019 Inspirations: Most Creative Image Inspiration can come when you least expect it. As photographers, we are visual artists.…

Dealing With The Noise

Post author:Sal Cincotta
Post category:Life Shutter Magazine
Reading time:13 mins read

All too often, when we think of noise in photography, we are thinking about our images. The truth is, noise is one of the biggest risks to our business and to our overall mental health. I am talking about the noise of the universe here.

5 Reasons To Go Black & White

Post author:Raph Nogal
Post category:Black & White Photography Shutter Magazine
Reading time:6 mins read

As you cull your most recent wedding, you might be asking yourself, “When do I go black & white?” Throughout my career, I have displayed both color and black & white photos in my portfolio. I enjoy black & white images, because there’s simply something different to them.

How to Get More Leads in Your Sales Funnel With Lead Magnets

Post author:Jeff & Lori Poole
Post category:Business Shutter Magazine
Reading time:9 mins read

A sales funnel is simply a conceptual representation of the path that people take from “lead” to “client.” Since literally every client was once a lead, every client came through your funnel—even if you didn’t know you had one.

It’s All About the Connection

Post author:Jack Curran
Post category:Shutter Magazine Workflow
Reading time:6 mins read

Do you have an emotional connection to the landscape or subject in front of you? I've found that I'm most focused and successful when I'm passionate about the subject. For me, it's landscape; for you, it could be portraits, botanicals, abstracts, or long-exposure architecture.

5 Tips for Better Black & White Portraits

Post author:Michael Anthony
Post category:Black & White Photography Shutter Magazine
Reading time:8 mins read

Black & white should be used to remove distractions from your image and help bring more focus to your subject. A black & white portrait can help focus on your subject’s emotion, as well as eliminate color patterns that take attention away from them. The key is to use black & white to help communicate your vision more efficiently than a color image would do.

Soft Light 3 Ways

Post author:Michael Corsentino
Post category:Lighting Shutter Magazine
Reading time:6 mins read

When it comes to soft light, size matters! Yep, I went there. Hey, come on, who can resist a good cheesy photo joke? Not I! But seriously, its true—when you want soft light, the larger and broader the light source used, the softer the quality of the resulting light.

Classic Black & White: Recreating Old Hollywood Headshots

Post author:Phillip Blume
Post category:Black & White Photography Shutter Magazine
Reading time:10 mins read

To re-create the classic Hollywood self-portrait, we will first analyze and reverse-engineer some portraits from that time and style. Next, we’ll choose what kind of lights and modifiers to use. Then, finally, we’ll position those lights and take the shot to see what results we get.