With an automated drip email sequence, it’s possible to nurture your lead from Awareness to Interest to Desire. Help them get to know you, like you, and trust you, and share with them how your photography will improve their lives. At this point, they should have no choice but to Desire you above all the competition!
Our society looks at disability so negatively; it’s something to be hidden away, to fear or pity. At the other end of the spectrum, we are characterized as “inspirational” to able-bodied people, “brave” for simply living our lives, or caricatures that make everyone else feel better about themselves. More often than not, we fight to be portrayed just as we are, or how we want to be seen. We deserve the right to decide how we’re represented.
The moment you realize you can customize the quality of the light you’re creating to fit the images you’re capturing is the moment you realize there is no one-size-fits-all lighting. With artificial light, we attempt to recreate light that occurs in nature. Absent that, lighting looks unnatural and in this photographer’s humble opinion ends up doing more harm than good. It ends up being a distraction rather than a supporting element.
Creating a path to greatness isn’t for the faint of heart. If it was easy, everyone would do it. No, this has to be a conscious decision—no luck, no happenstance. You have to want it. You have to plan it. You have to take it. These three key focus points will catapult you on your way to the top.
We all want to grow. To grow our business and our photography to that ever-elusive next level. The truth is, you can’t just sit around and wait for the next big growth spurt to come knocking down your door. If you’ve got a new idea that you need to get out into the world, you’re going to have to stretch those creative muscles and get comfortable being uncomfortable.
It's a tough world for the artist looking to stand out. When it comes to uniqueness, it's hard to think of something that hasn't been done to some extent or the other. It really, truly seems like everything already has. I'd like to preface the bulk of my article and say that no, I don't believe everything has been done before. I'm sure there are lots of ideas that have never come to fruition. What are they?
The photo industry is obsessed with the young and the beautiful. That is why there are countless photographers taking photos of babies, flowers, and women in dresses. But that is easy! That’s what “works.” Of course babies are beautiful. The trick is finding beauty in less obvious places. Sujata Setia’s photography does just that. The beauty in her images does not come solely from her subjects, but also from the compelling narratives she conveys.
Now that we’ve finished correcting color and exposure, it’s time to get creative and show off our best work. When it comes to creative editing in Lightroom, there is a lot we can do without having to jump into Photoshop. That’s exactly what I want to cover in this article, while also offering workflows for Lightroom to Photoshop for that extra level of editing.
We can all become the photographer we desire to be, but knowing what we don't know is the first step toward that dream. Take some time, and figure out your primary areas of weakness. Then, get honest feedback from peers, judges, or those you admire, and make a plan. Keep an eye out for that knowledge you didn't know you needed.
This has been my battle cry since my early days on Creative Live. Innovate or die—sounds sexy, but what does it really mean? Before we dive in, I need you to do some soul-searching here. Are you the type of person who just bitches about everything? Do your friends see you as a positive person? Or would they describe you as a bit of a pessimist? I know this is going to be tough for you to be honest about, but it’s crucial to your success—not only in business, but in life.
