Crafting a Luxury Experience
Luxury appeals to the senses. High-end boutiques use scent profiles to relax and engage you when you walk in the door, and five-star hotels are decorated to ensure that every corner of every room is a visual feast.
Reevaluate, Restructure and Reap the Benefits
After 19 years of being a professional photographer, in January I stepped back and asked my team three questions. Are we serving our clients to the best of our ability?
Brand Consistency on Instagram
Have you ever woken up in the morning and suddenly thought, “Ufff! What am I going to post on Instagram today?!” If the answer is yes, then you’re losing out big time.
Side Hustle: Real Estate Photography
The real estate market is very competitive and professional photography is a simple thing that will mean the difference between making a sale or not. Professional real estate photography could be a great side hustle to add to your photography business.
Building the Foundation For a Successful Photography Business: Part 2
Last month, we discussed the foundations of building a successful photography business. We talked about reframing your mindset to start seeing sales as an opportunity to add value to each client that comes into your world.
A Photographer’s Guide to SEO Fundamentals
It never ceases to amaze me how much anxiety, fear, and overwhelm business owners have when it comes to the phenomenon known as search engine optimization (SEO). I've seen this acronym get misused,
The Art of Audio Correction and Sweetening
In video production, especially wedding filmmaking, there is one universal truth: Bad audio will destroy a good video. This has been a fundamental tenet of my teaching for years.
3 Tips for Being an Innovator in the Photography Industry
There has never been a more crucial time in our lives. Covid has wreaked havoc on our economy, lives, and businesses. So, as small business owners, we are all sitting here wondering if we will survive.
5 Looks 1 Light
Join top photographer Sal Cincotta in this free video where he helps you make the most out of your studio portraits with one light.
Editorial Posing for Portrait Clients
Posing is one of the most beautiful ways we can speak for our clients, and it’s all done through body language. I can’t wait to see what your portraits will say!
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