Your blog is a marketing tool
I look at a lot of blogs. Over and over, I see so many mistakes that could easily be avoided. I know the photographer/author is passionate about the business, but the messages coming through...
Wedding Photography Disasters
News headlines love a good wedding disaster. Priests kicking photographers and videographers out of the ceremony, best man tripping and pulling the bride into a pond, and Grandpa’s pants falling...
Fighting back against inaccurate reviews
Customer service is the lifeblood of any business, and every business screws up once in a while. It’s the nature of the beast. As I always say, though, it’s not screw-ups that define your business...
Changing the World with Photography
In late 2011, wedding bookings were dramatically down for me and my wife, Eileen. Our response? Not a rational marketing choice. It was a matter of priorities. We decided to take the extra time and dip...
Hollywood Glamour Lighting Tutorial
If you love light as much as I do, then the classic Hollywood glamour portraits of the 1930s and 40s are probably already on your radar. This month’s article is all about re- creating that classic vintage...
Being a Mom and Photographer
In September, we talked about having the right personality for owning a business, and in October, we talked about financials for starting a business. In this month’s “Mom First,”...
Picture Perfect Critique – November 2013
I have always been an advocate for the invaluable educational opportunity that image critique can bring. Picture Perfect Critique with Roberto Valenzuela
Photoshop Masking Tutorial
Remember that time you worked on that one image in PhotoShop for hours and hours, eventually erased too much, and then went as far back as your history would allow, and you had...
Selecting the right location | Photography Tips
Shooting on location is easier and less expensive than building and maintaining a studio, but it comes with a unique set of challenges that can be easy to overlook.
9 ways to improve your boudoir business
Whether or not we’re doing great work and making good money, the essential factor necessary for happiness in our profession is finding meaning in our work. It’s easy for us to get caught up in lighting, posing, pricing and all the other aspects of running a photography business...
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