Color Space and your photography
Capturing the most out of my subject matter has always been my biggest challenge. Whether it’s landscapes, architecture or portraits, I want to have a fine-tuned image before I get to post-production.
How to use Neutral Density Filters
Neutral-density filters, aka ND filters, have long been the go-to tool for nature photographers looking to incorporate motion into their scenic images. You’ve seen the classic nature shots, the ones with flowing waterfalls and ethereal, shimmering,
Get your Zag on with Lori Nordstrom
In today’s digital world, everyone can be a photographer—and let’s face it, most people either think they are or know someone who is. Photographers have a product and service that is easily and readily provided by the masses.
Medium Format Photography
Medium format has been around for quite a while. Digital medium format, though, is something most of us might never consider for a multitude of reasons. I recently made the switch, and the quality of my imagery has never been stronger.
Joey Switzer Gets Married
We just experienced the shoot of a lifetime from the other side of the lens, and I’ll never be the same when I get back to being behind the shutter.
Vanessa Joy talks selling albums
Because of how easy it can be to “shoot and burn” a job, wedding or otherwise, the task of creating and selling albums can be a daunting one. Why should we spend the time making albums for our clients when ...
Blair Phillips is the Baby Whisperer
If you have children, you already understand just how special a newborn is. If you do not, just imagine the best day of your life and multiply that by 100. For photographers, it’s an opportunity to share their craft and gain a client for life.
5 Tips to Generate Referrals
I have found that the biggest ROI comes from investing time in people and creating genuine relationships. We have all heard the saying that in any business, your network is your net worth. In other words, networking with people who talk about you ...
High End Photography Sales
Last month I wrote about beginning the sales process with your client right from the very beginning. Planting seeds right from the first phone call is the best...
Defining success
Success. This is a big word that we sometimes allow to define so much of who we are and what we do. In our industry, we look to who is speaking at WPPI...
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