Branding can be just as important, if not more important, than your photography. It is an invaluable part of how the public views your business. It is a feeling or emotion that comes to mind when someone thinks of you.
You are done with the monkey work and ready for the next steps before delivering files to your clients. Bring on the creativity. Lightroom CC offers quite a wide range of editing capabilities, as I have covered in previous articles.
We all go through multiple phases in our lives in the pursuit of finding ourselves and becoming the person we were meant to be. For many, that pursuit comes in multiple phases and continued personal growth over the course of their life.
Your homepage is the most important page of your site. It almost always has the most page authority, since the majority of inbound links typically link to the homepage. There is no formula to a perfectly search-engine-optimized homepage.
The hardest video to sell, shoot and edit is the first one. Many of you have thought about video for years. You understand composition and lighting, and have mastered the art of photography, but you’ve never started your first video project.
If you want to know the real secret to what matters most in business, just look in the mirror. That’s right, it’s you. When all things are equal, and in the competitive world we live in today, things almost always are, people buy you.
This month, I want to share a few stories and give you some tips on how we were able to create and leverage relationships to build our existing wedding portfolio, as well as build a new portfolio from scratch for our new studio.
I have been in business for almost a decade now. Over the past few years, I have developed my brand and begun to stand apart from my colleagues. I did this through social media, such as Facebook, Instagram, Twitter and, more recently, Periscope.
Lighting comes in many shapes and sizes. Over the next few months, I am going to be writing about the advantages of different kinds of lighting and modifiers, and how to best use them.
Just as athletes sculpt their bodies with new challenges, photographers use light and shadow to sculpt surfaces, create dimension and impart drama.
