The Assistant’s Manual: Behind the Scenes with Social Media with Alissa Zimmerman

Ah, the world of social media. Facebook, blog posts, Instagram—the list goes on and on. We are trained to shoot, shoot, shoot, then share, share, share. Our first instinct as professional photographers is to post the final polished images from a shoot so our clients and followers can see the incredible work we do.

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Endless Responsibilities of the Digital Era with Blair Phillips

I sometimes wonder how we ever survived without some of the modern-day technologies that we take for granted today. How on earth did we ever survive without our cellphones? The birth of cellphones brought about another level of responsibilities. With every advancement in technology, there are consequences of some kind.

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Using Backdrops to Create Impact Images with Craig LaMere

Photography is interesting in that you can make your work as simple or as complicated as you want. I have friends who are very artsy and who are true storytellers with every image. They think about every part of the image, and are meticulous in the placement of the subject as well as everything else in the frame.

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5-Part Workflow With Lightroom CC Part 5: Finalizing Files with Dustin Lucas

Finally, we are ready to post the images for the client to see. For now, the editing is done! In the past four “Workflow With Lightroom CC” articles, I have stressed the importance of efficiency. User presets are the foundation for my efficiency in automating tasks and processes.

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Small Video Crews, Extraordinary Results with Joe Switzer

Many of you starting out have no help and are all alone. You are the accountant, video editor, salesperson and filmmaker. You don’t have the budget to hire more staff, but you want to produce compelling videos. This article is about overcoming your fear of taking on larger video projects and creating a game plan to achieve extraordinary results.

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What It Means to Be a “Full Service” Photographer with Lori Nordstrom

Today’s professional portrait photographer falls into one of two categories, or a hybrid of the two. The first is the “shoot-and-burner,” the photographer who charges one price that includes the session fee and the digital files from the session.

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