Whether you cut your teeth in the analog film days or started with a DSLR, you have probably heard the term dodge and burn. I know what you are thinking: This is a dated technique, and Photoshop is way more capable of filling shadows and reducing highlights.

Senior portraits can provide one of the most lucrative and reliable forms of income. It’s also helpful that every year there’s a new crop that need their photos done.

As a photographer and editor, it is always good to try out new plugin software to integrate into your workflow. I have been using the Nik software for what seems like forever. Silver Efex Pro has been my go-to effects plugin.

When it comes to creative and artistic direction in your editing, it is hard to distinguish yourself from the trends. You may have established a niche in your market, but how can you create work that doesn’t look dated as soon as you update your portfolio on your website?

Whether you’re shooting beauty, fashion or glamour, hair can be a huge distraction. Hiring a makeup and hair artist can be a game changer, but there is still plenty of work to be done after the shoot.

Finally, we are ready to post the images for the client to see. For now, the editing is done! In the past four “Workflow With Lightroom CC” articles, I have stressed the importance of efficiency. User presets are the foundation for my efficiency in automating tasks and processes.

As a professional photographer, your website is not only your résumé but your calling card to any potential client looking to hire someone like you. It is imperative that the images that represent your business on your website look the best they can.