Tribe Building: Turning Your Clients Into Brand Ambassadors with Phillip Blume
How would you like your photography business to enjoy an almost unfair advantage in the marketplace? What if your clients swore by your brand?
Branding for High-End Weddings: 3 Things You Can Do Right Now with Vanessa Joy
One of the biggest challenges photographers face is finding high-end clients. People expect me to have some sort of pat answer that tells them how to start charging $10,000 per wedding or get that wedding that runs $18,000 or $19,000.
Purposeful Branding for Seniors with Jeff & Christine Tonkin
Branding does not have to be tedious. It should be done with purpose. We think of branding as an effective, memorable characteristic or behavior that will be talked about.
First Impressions: Anatomy of a Successful Logo with Craig LaMere
Perception really is reality. Branding is one of the most commonly talked about and most preached concepts in photography.
From Vision to Fruition with Melanie Anderson
These last few months, our studio has been busy creating for several commercial clients. The work includes logos, website design, marketing materials and social media branding. In this issue, I share several of our projects and how we got them.
Living Your Brand with Blair Phillips
Branding has many different definitions, meanings and interpretations. In my several years in the photography industry, there have been two really important meanings in branding for me: It establishes a continuing significance in the marketplace and creates customer loyalty.
4 Most Common Branding Mistakes Made by Professional Photographers with Justen Hong
Defining photographic style is the most important aspect of a photographer’s brand. It is more important than the logo and everything else. Here’s why.
Building a Brand that Books More Business with Sal Cincotta
Want to book more business and make more money? We all do. But success is about more than just your photography. It’s about your brand.
2 Ways to Quickly Grow Your Client Base with Laurin Thienes
When you are getting started, growing your client base is the most challenging and important task. If you’re a portrait photographer, you’re probably focusing on one or all of the following areas: families, seniors, children, babies.
3 Tips for Building Your First Portfolio with Jeff Rojas
Putting together your first portfolio can be intimidating. What photographs should I choose? What type of paper should I use? Should I bind my portfolio? Should I stick to digital instead of print? Things will start to feel a bit overwhelming.
