Succeeding in a small business is all about bringing in new clients, and even more specifically, bringing in the right new clients. But marketing is scary. It often means putting...

Let’s clarify the title of this month’s article. “It” doesn’t all start with a blog, because if you haven’t learned the ingredients to the craft then no blog in the world is going to help your marketing efforts or build your business.

Business is definitely getting better. I’m hearing a lot of optimistic comments from photographers and seeing a positive change in different markets...

Ask yourself these questions over and over until you have an answer: What defines you as a photographer? Is there a definition to what makes your studio you?

Most of us have heard the marketing wisdom that “word-of-mouth marketing” is where it’s at when it comes to growing our businesses.