Welcome to “Building Blocks.” Over the next year, in every issue, we’re going to take you through some of the most fundamental components of your business. The very first ingredient should be your skill set.

This month, I’ll explain how to connect with top modeling agencies and lay the groundwork for lasting relationships. I’ll also take you behind the scenes of one...

I own and operate Visual Lure, a St. Louis-based logo-, graphic- and Web-design company that specializes in branding, marketing and search-engine optimization. I worked for a small marketing and...

It’s ironic that one word, exposure, can be so critical to every aspect of your career as a professional photographer. With your photographs, a decent exposure is critical to creating...

We are living in a digital world. Let’s face it. If you would have asked me 10 years ago if I would be selling digital files, I would have said, “Never!” I converted from film to a digital studio ...

The introduction of digital files to our industry was the elephant in the room for a while. It has brought a lot of positives for most of us. With any advancements, there are always several negatives.

We live in a digital world, there is no argument there. How we, as photographers, adapt to this changing world is a subject of heated debate.

As artists, creators, photographers—however you define yourself—we can sometimes reach burnout. Either from shooting/working too much, shooting too much of the same thing or many of life’s other contributing factors.

No business owner should risk carrying on without the proper insurance. Many photographers realize all too quickly the importance of insurance protection, particularly equipment insurance.

Marketing any type of business always has one essential goal: to bring in new clients. It can be daunting since it’s a never-ending process. Our efforts sometimes don’t pay off...