In order to achieve any level of success, one cannot assume that clients know what to expect. That is why large companies spend tons of revenue educating consumers on the ins and outs of their products.

We’ve worked on your site, your blog and your network. It’s time to start building some brand awareness. It’ll take a couple of articles to give you most of what you need.

One of the toughest tasks for many creatives, including professional photographers, is to think like a business owner.

Most every photographer has shot a wedding at some point. And many photographers who have shot weddings say they’ll never ...

How many things are standing in the way of your having a successful business? For my wife and me, it came down to five key points.

This year in each issue of Shutter Magazine, we’re focusing on a building block for your business. Your site and blog, together with your skill set, make up the foundation of what can become a thriving business.

We started out talking about your website, then your blog, last month. Well, the next big building block for your brand awareness is figuring out how to use your blog. That means filling it with useful content. I always hear photographers whining that “there’s nothing to write about!” The truth is, there’s always something to write about, but most of you take so much for granted in terms of your expertise and being helpful to your readers. Let’s come up with a series of topics you can expand on so you’ve got a nonstop flow of content.

How is your business doing? It’s the holiday season, and many of you are going to hear this question a lot. Hopefully, you feel your business is successful and are optimistic about future financial opportunities.