Are you struggling with in-person sales? Is your client experience lacking? In this month’s article, I walk you through the experience we’ve created for our studio by focusing on the five senses, and go over the key elements needed when creating a sales room that’s built for profit.

Customer service is one of the most important aspects of your business. So often, like a doctor with no bedside manner, photographers forget the importance of dealing with the challenges of keeping clients happy.

We’ve all heard it said that “if you fail to plan, you plan to fail,” and I believe it—not only in business, but in our personal lives as well. I want to share with you the top 10 planning techniques I use to ensure success.

It is easy to be excited and overjoyed at the growth of your business. The story rings true over and over: Business is booming, the phone is ringing, shoots being scheduled, sales made.

The only person who truly wants to hear excuses is the person giving them. Taking the easy road is most likely not going to bring you true happiness in the long run.

As this is our third-anniversary issue, I thought it would be appropriate to touch on “taking customer service to the next level,” because that’s what we do here at Shutter Magazine.

In order to demand higher pricing for your photography, your branding has to be in order. A critical part of this is your visual identity. This includes your imagery, logo, website, print collaterals, packaging, etc.

As I look back on my professional photography journey that began over nine years ago, I can see all that I have overcome, all the fears and anxieties.