While many photographers find success in specializing, I’m a firm believer in diversity in your skill set and target audience. Diversity is one of the most important building blocks in helping you level out the peaks and valleys in your business.
Owning your own photography studio is one of the best things there is. You get to make your own hours, be your own boss, live your life the way you want. Right? Then why do so many of us have trouble leaving the studio?
It’s one of my favorite oxymorons: Technology is full of ways to make our lives better, but somehow it’s ended up making them more complex. If the tech revolution was supposed to help us out by automating tasks and doing what we couldn’t before, then why are so many of us more time-deprived than ever?
Over the past few years, the senior market has become one of the most competitive in professional photography. It also might well be the most fun, but only if you’re doing it right.
#InstagramMarketing by Catherine Guidry A few days ago, I was deep in a conversation about business. My friend "Susan" discussed…
30 Best Cities for Photographers Ever wonder what the best cities are to be a photographer? You know, those pesky…
Four tips to building a stronger network with Skip Cohen “Networking” is one of the most abused words in…
Just because it’s winter and business is slow for most photographers doesn’t mean you get to relax. This is the perfect time to plan some exciting promotions for the year ahead.
Bad communication and workflow can gum up your sales process and stagnate your entire operation. Let’s first discuss client communication. Our sales begin with the phone call.
We always have those times when we need to bring in new clients. If we’ve just raised prices or have made some big changes, the need may be not only for new clients, but better-qualified clients.
