Purposeful Branding for Seniors with Jeff & Christine Tonkin
Branding does not have to be tedious. It should be done with purpose. We think of branding as an effective, memorable characteristic or behavior that will be talked about.
First Impressions: Anatomy of a Successful Logo with Craig LaMere
Perception really is reality. Branding is one of the most commonly talked about and most preached concepts in photography.
From Vision to Fruition with Melanie Anderson
These last few months, our studio has been busy creating for several commercial clients. The work includes logos, website design, marketing materials and social media branding. In this issue, I share several of our projects and how we got them.
Living Your Brand with Blair Phillips
Branding has many different definitions, meanings and interpretations. In my several years in the photography industry, there have been two really important meanings in branding for me: It establishes a continuing significance in the marketplace and creates customer loyalty.
4 Most Common Branding Mistakes Made by Professional Photographers with Justen Hong
Defining photographic style is the most important aspect of a photographer’s brand. It is more important than the logo and everything else. Here’s why.
Building a Brand that Books More Business with Sal Cincotta
Want to book more business and make more money? We all do. But success is about more than just your photography. It’s about your brand.
Zero to Niche: Building a Portfolio in 30 Days with Jeff Rojas
Photographers can get in over their heads wanting to photograph everything, especially when they’re trying to make ends meet. I understand it’s hard to pass up the opportunity for a paid gig when you’re a freelancer, but marketing yourself as a photographer who shoots everything is counterproductive.
2 Ways to Quickly Grow Your Client Base with Laurin Thienes
When you are getting started, growing your client base is the most challenging and important task. If you’re a portrait photographer, you’re probably focusing on one or all of the following areas: families, seniors, children, babies.
3 Tips for Building Your First Portfolio with Jeff Rojas
Putting together your first portfolio can be intimidating. What photographs should I choose? What type of paper should I use? Should I bind my portfolio? Should I stick to digital instead of print? Things will start to feel a bit overwhelming.
What’s in Your Bag of Tricks for the Holiday Season? with Skip Cohen
The two major holiday seasons for photographers in the United States are the November-December holidays and, in the spring, Mother’s Day, graduations and Father’s Day.
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