When I first picked up a camera, I had no idea I was going to use it to photograph powerful CEOs, fly on their private jets to where they wanted me to photograph huge business deals and find myself almost too busy in my studio. If you’re starting off in weddings, it can seem like a pretty big leap to jump into a new genre of photography. A lot of people think it requires a completely different method of marketing, but it doesn’t.
One of the best experiences I had when I was working for another photography company was being able to observe consultation sessions. Out of all of the photography education out there, there isn’t much on how to talk with clients—or, more precisely, how to talk clients into trusting you with their money and memories.
When we talk about the world of professional photography, it’s pretty sad to think that some of the most creative people make less than a Starbucks barista. Don’t get me wrong, I love me some Starbucks, but we are artists. We are documenting the memories of our clients. Don’t we deserve more?
In the past, we had great success with Facebook/Instagram ads. Then something changed, and they are no longer as effective. We were spending more money and not getting the same amount of engagement as before, so we started to abandon them. We still needed something to gain reach on social media to replace Facebook ads.
As a business owner, you’re constantly battling the competition. In an ever-evolving market, it can be exhausting to keep up. This month, I show you how to crush the competition.
It’s February, one of the three times of year you don’t have to do much to attract customers. Love is in the air thanks to Hallmark, American Greetings, Godiva and the rose industry. The demand for photography under the love umbrella is stable and the need for engagement, wedding and boudoir images is high.
It was our moment of truth. We felt like we were stepping off a ledge, with only the smallest hope that the fall might wake us from our nightmare.
This month, I share several vital areas of my business that enable me to communicate clearly with my clients, ensuring that I am maximizing my time, shooting with intention, and creating products and a workflow that put the focus on the client experience.
Running a photography business is no easy task. While many people think our job consists of photographing our subjects and delivering products, any photographer with a successful business will tell you there is much more to it than that.
It's that time of year!! Bridal show season. Are you ready? Are you ready to show your brides something that…
