Building Relationships

SCohen_BlogBig

Building Relationships

No matter what you’re shooting, if you’re building a business, it’s going to be built on relationships. Consider everything you think you know about marketing and branding, and start thinking about building relationships—with your community, clients, vendors and other photographers. The success of your business, right down to the quality of your images, is built on the strength of these relationships.

“Your customer doesn’t care how much you know until they know how much you care.” –Damon Richards

Get the full story

To read the full article, launch the digital version of the September 2014 magazine.

You might also like:

Leave a Reply

Want more content like this?

Check out our recent posts

yt thumbnail dramaticlightingonlocation

Dramatic Lighting On Location

Ready to take your off camera flash to the next level? In this photography video tutorial, I show you how to use the Westcott FJ400 to light your subject up and create dark and dramatic portraits for your clients.

Read More »
yt thumbnail outdoorportraitsusingreflector

Outdoor Portraits Using a Reflector // Westcott Fusion

Harsh sunlight? No problem. You can create stunning portraits with nothing more than a reflector and clever use of blocking techniques. In this photography lighting tutorial, we use the Westcott Fusion which gives us several variations for lighting control.

Natural light photography doesn’t have to be flat and boring. Using a reflector can add dimension and that pop of life into your subjects eyes. If you have ever wondered how to use a reflector for outdoor photography – this video is for you.

Read More »