Branding is one of those terms that we hear over and over again, but then many businesses fall far short when it comes to implementing a cohesive brand. Building a cohesive brand doesn’t have to be difficult and the family over at PhotoFlashDrive.com make it easier than ever. I refer to them as family because 2+ years ago I met the team over at PFD and they have been part of my business ever since. Now, you might be wondering what does family and business have to do with each other? Well, if you are a business owner, you know exactly what I am referring to. My business, is my baby. We put all our heart and soul into it and we want to partner with someone who cares as much as we do.
Brian, the owner, cares about photographers and helping them build their branding presence by providing an incredible product line that won’t break the bank. Have an idea for a new product? The man is all ears. He will try and help you solve the problem one way or another. That, to me, is a partner.
Best part of all? On 99% of their products, there are no minimum orders. Before PFD, I was working with a company that required a 250 piece minimum order. Holy crap! That’s a lot of money to waste sitting on thumb drive inventory.
Personally, I think providing your clients with a branded experience is one of the most important aspects to building a company and a customer experience that will allow you to stand out from the crowd. Think about your favorite brand, doesn’t matter what the company is or sells, but think about the way the brand makes you feel. Think about your experience with the company. Think about how ever facet of the company is branded. Nike? From the tag inside the shirt, the the subtle tone on tone stitching, its their and creates a distinctive product and with that distinctive product comes brand loyalty. As photographers, in a world where everyone is a photographer, we need that edge. We need brand loyalty.
Below, is a sample of how we deliver our digital negatives to our clients. We don’t just hand over a dvd with their name written with a black Sharpe. We created a branded crystal thumb drive and a branded black box that signals quality to the client. It’s something they will hang on to and use forever.
Getting started is easy. There are no minimum orders. Order 50, order 1. You have nothing to lose and your business will immediately have a polished and branded look allowing you to stand out from the crowd and offer your clients the experience they deserve.
Try any one flash drive or packaging item* at our webstore for 50% off through April 2016 using Coupon Code SHUTTER2 at check out.
Learn more @ photoflashdrive.com
