Commercial Photography

Planning and Executing Stylized Commercial Shoots

Stylized commercial shoots offer a great way to collaborate with vendors to create something over the top for your portfolio, as well as theirs. You earn goodwill and build relationships that become mutually beneficial over time. We like to put together two or three of these shoots every year to keep images fresh and relationships alive. The planning process can be a bit overwhelming, especially if you’re thinking you can do it alone. Here are the key elements of planning and executing a stylized commercial shoot.

10/01/2018

Marketing

Building Mutually Beneficial Vendor Relationships

Recently I was looking at where my wedding referrals were coming from when I noticed that a venue I used to shoot at several times a year had completely fallen off my radar. We had not shot a wedding there in almost five years. How could that be? We picked up the phone, scheduled a meeting with their team and did something about it. Below is how we went from an afterthought to front-runner—and rebuilt a relationship and our portfolio along the way.

10/01/2018

Life

How to Recognize & Prevent Photography Burnout

One of the hardest things to do as a small business owner, especially artists, is to recognize when you’re approaching burnout. The signs are always obvious when we talk about them, but they’re not when they’re happening. I can’t figure out what’s wrong but I know when I’m off my game. Here are some strategies to think about.

10/01/2018

Commercial Photography

Social Influencers: The New Commercial

Once upon a time, a photographer in any genre would try to get the attention of magazines, newspapers, clothing designers, automakers, restaurants, hospitals, sports teams and music venues in hopes of landing a gig. Whether it was a one-off campaign or steady work on a retainer, the holy grail of good-paying commercial work has always come from big companies. And while the dollar amounts of these major-client jobs is still highly desirable and worth the effort to land, there is a new type of commercial role that has emerged in the last few years, and it’s exploding by the hour: social influencer.

10/01/2018

Business

Your Work Is Great But Your Website Sucks (At Getting You Business)

No matter how many people tell you they love your site, if it isn’t bringing in sales, it needs some work. Making changes to it isn’t going to hurt you. Photographers from the commercial and business worlds often understand something that portrait and wedding photographers don’t: Your website needs to be more than a portfolio. Here are five things your website needs to be relevant.

10/01/2018

Commercial Photography

Shooting Homes for Interior Designers

There are a lot of moving parts in shooting a home, and while you may be acquainted with what it takes to shoot a house for real estate, shooting for an interior designer or magazine brings a slightly different set of requirements. Here’s my guide to shooting an interior with an editorial slant.

10/01/2018

Gear

The New Profoto B10 in Action with Sal Cincotta

The Profoto B10 is here and it’s a thing of beauty. The latest in the Profoto lineup, this unit sits perfectly in the lineup for mobile photographers. The B10 hits the mark with both portability and power. As you will see in the video below, I took the light into various lighting situations that a photographer might find themselves in during the course of a typical shoot – outdoors, bright sun, indoors, etc.

09/10/2018

Shutter Magazine

Cinematic Rules for Wedding Photographers

Although it’s been common in Facebook photography groups to bash the video team at a wedding, we can learn quite a bit from their craft and apply it to our own. My husband, Rich, is a cinematographer, and through working with him, I have learned ideas and techniques that have improved the way I photograph a wedding and the way I deliver wedding albums as well. When we are photographing a wedding, we want to begin with the end in mind: a beautifully designed album. We want that album to have symmetry and balance, proper proportions and beautiful leading lines. This is how we use cinematic rules for our photography.

09/01/2018

September 2018 Inspirations: Best of Black & White

September 2018 Inspirations: Best Black & White Images Inspiration can come when you least expect it. As photographers, we are visual artists. We express ourselves

09/01/2018

Black & White Photography

How to Photograph for Candid Black & White Images

My favorite part of photography is capturing moments. As a second shooter for a primary photographer who knows how to pose and who pays very close attention to details, I can hide in the corner and capture candid moments as they unfold. Candid photos work so well in black and white, especially when laid out in a wedding album. Here are some of my tips to help you get the best candid images throughout a wedding day that look beautiful in black and white.

09/01/2018

Top Categories

All Post Categories

Behind the Shutter

Photography training and education for the modern photographer

In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.

Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.

Top Categories

All Post Categories

Archives

Behind the Shutter

Photography training and education for the modern photographer