Imagine this: clarity in your marketing and throughout the experience you provide clients, and clarity of vision among your employees. We entrepreneurs talk a lot about the importance of brand clarity, but the definition of this common phrase remains ironically unclear. If that is true for you, your businesses may struggle to stand out in the marketplace and eventually fail. But there’s good news. Allow me to guide you through some practical strategies that will help you clarify your brand message to increase your bookings and sales.

Your brand is your identity. It defines your value proposition, the promise of value to be delivered. In other words, it sets the clients’ expectations and gives them a sense of security, trust and hope. Branding doesn’t have to be confusing or convoluted. Let’s keep it simple. Here are six questions to help you develop an intentional, cohesive brand identity that sets you apart.