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Stop Being Average with Sal Cincotta
Business

Stop Being Average with Sal Cincotta

Look, I’m sorry you needed to stop by this article to have the news broken to you, but if you want success, it is 100 percent out there for you to go and grab by the balls. You have to want it. It will not be handed to you. It is not owed to you. Every day, consumers vote with their dollars. They have a choice. You, we, as business owners, have to give them a reason to spend those dollars with us. And average? That just ain’t gonna cut it.

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05/01/2019
The $10,000 Challenge with Christine Yodsukar
Shutter Magazine

The $10,000 Wedding Album Challenge

Last January, Mike Allebach and I decided that it would be great to challenge everyone after one of the workshops to reach out to past wedding clients, use what we taught them, and get wedding albums into their clients’ hands. We called it the $10K Challenge: if you have ten clients from the past two years and sell each of them a $1,000 wedding album, you will have made an extra $10,000 that January.

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05/01/2019
Educating Your Clients is Your Responsibility with Skip Cohen
Business

Educating Your Clients is Your Responsibility

So many of you are excited and proud to be in business. That pride overshadows how you’ve ignored focusing on the education of your target audience. Whether you offer new services or new products, your success is about making sure each client understands why you’re worth the money they’re about to spend on you.

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05/01/2019
Hip-Hop Portraits! with Michael Corsentino
Lighting

Hip-Hop Portraits!

For this series of hip-hop-inspired black-and-white portraits, I wanted a dramatic, moody, high contrast look. In the studio, nothing says drama like a black background. My concept was all about black on black—black skin, black wardrobe, on a black background. Lit properly, this monochromatic palette would isolate, elevate and highlight the subject in a punchy, dramatic way.

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05/01/2019
Lighting Academy 101: Seeing the Light with Michael Anthony
Lighting

Lighting Academy 101: Seeing the Light

We train our team in four technical elements: lighting, composition, posing and storytelling. Light is the first thing our photographers must become proficient in before moving on to the next subject. Lighting is essential because without it, we don’t have a picture. The word photography literally means “the study of light,” so to understand lighting, the first thing you need to understand is how to recognize it.

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04/01/2019
Death of a Salesman: How to Develop a Sales Style That Works for You with Vanessa Joy
In-Person Sales

Death of a Salesman: How to Develop a Sales Style That Works for You

The first time I tried after-sales, it felt silly. The most I could bring myself to do was send an email after their wedding telling them that the free thank-you cards that came with their wedding package could be upgraded in size and style. I also threw in the idea that they could add pages to their albums. I still remember cringing as I hit send. I felt like such a sleaze.

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04/01/2019
Make More Money While Traveling: Destination Portraits with Karen Bagley
Shutter Magazine

Make More Money While Traveling: Destination Portraits

I love to travel. I love learning about different cultures, tasting new food and seeing new things. It seems we all have a bit of the travel bug, which is awesome. I don’t know a single photographer who wouldn’t love to make money while traveling. But how? You need a business plan outlining how you will pay for your travel. This month, I tell you how I got started and how I run the traveling portion of my business.

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04/01/2019
Portraits With Impact with Michael Corsentino
Lighting

Portraits With Impact

The longer I’ve made portraits, 40-plus years, the more steadfast I am in the belief that it all starts with lighting. Whether soft, hard or anything in between, each quality of light and shadow imparts emotion and drama to help tell a unique story. Lighting’s job is to support the story you’re trying to tell rather than distract from it.

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04/01/2019

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Behind the Shutter

Photography training and education for the modern photographer

In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.

Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.