This month in the Business Corner represents the culmination of all the work we’ve been doing for the past several months—selling profitable products to your client at an in-person sales appointment after the shoot. It’s time to cash in.
Off-camera flash can be an intimidating thing to try to master. Where do you put the flash? What power should it be on? When do you need more than a simple Speedlite? What about modifiers? Where do you even start? Here are five tips to help you out!
May 2019 Inspirations: Best Wedding Images Inspiration can come when you least expect it. As photographers, we are visual artists. We express ourselves through our
It’s a photographer’s house of horrors—a dark reception hall. Let me simplify everything for you. Below, I’ll lay out the easy system we at The Blumes use to create crisp, color-balanced, commercial-quality reception images every time. You’ll just need your camera, three cheap flashes, and a few rubber bands. Sound good?
Photographers seem to obsess over editing. They treat it like it’s the special sauce that, once mastered, will bring you in new clientele. Nothing could be farther from the truth. I will let you guys in on a little secret. Our clients come to us for cinematic, dramatic environmental portraiture, yet the images that they love, and the ones that we choose for our portfolio, are typically the ones for which we diverge the least from the original file.
Look, I’m sorry you needed to stop by this article to have the news broken to you, but if you want success, it is 100 percent out there for you to go and grab by the balls. You have to want it. It will not be handed to you. It is not owed to you. Every day, consumers vote with their dollars. They have a choice. You, we, as business owners, have to give them a reason to spend those dollars with us. And average? That just ain’t gonna cut it.
Last January, Mike Allebach and I decided that it would be great to challenge everyone after one of the workshops to reach out to past wedding clients, use what we taught them, and get wedding albums into their clients’ hands. We called it the $10K Challenge: if you have ten clients from the past two years and sell each of them a $1,000 wedding album, you will have made an extra $10,000 that January.
So many of you are excited and proud to be in business. That pride overshadows how you’ve ignored focusing on the education of your target audience. Whether you offer new services or new products, your success is about making sure each client understands why you’re worth the money they’re about to spend on you.
For this series of hip-hop-inspired black-and-white portraits, I wanted a dramatic, moody, high contrast look. In the studio, nothing says drama like a black background. My concept was all about black on black—black skin, black wardrobe, on a black background. Lit properly, this monochromatic palette would isolate, elevate and highlight the subject in a punchy, dramatic way.
Working with video can seem like traveling to another dimension. Introducing novel techniques works wonders in improving our cognitive abilities. So you’re not only making art, you’re building gray matter. Now get out there and have fun.
In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.
