Life
Why Do We Fail?
We all fail at some point. Even the most successful people fail. What most people don’t realize is that successful people fail more than most.
06/01/2019
Business
Meeting Your Annual Sales Goal
Truly successful business owners don’t sit and passively wait for money to roll in. They also constantly revisit their goals, their strategies, and their progress. Coming up with a business plan is not a one-time deal; you don’t just set it and forget it. This definitely holds true for photographers. Get in the habit of examining your goals, running your numbers, and measuring your progress. Depending on your results, either fix what’s broken, or set a new, higher goal. Implement. Assess. Analyze. It might sound like a lot of work, but I guarantee the first time you meet your monthly goal, you’ll be hooked.
06/01/2019
Marketing
Social Media Strategy Pyramid
The world of social media can be daunting. There are so many platforms to choose from and to post on, and different things seem to be working for different people. It can be overwhelming trying to figure out what to post, when to post it, where to post it, and what to do after you’ve posted it.
06/01/2019
Marketing
Face-to-Face Marketing for Photographers
To many, the thought of putting yourselves out there can be daunting, especially if you are by nature an introvert. Face-to-Face Marketing often will require you to shed that dynamic if it is part of your personality.
06/01/2019
Post Production
7 Part Series to Step Up Your Lightroom Game – Part 1: Storing & Managing Files
When it comes to shooting over 100,000 images per year and needing speed on my side, it’s a no brainer: I choose Lightroom. The program is simple enough to use, and I want to show you the best ways to do so it in my seven-part workflow series.
06/01/2019
Lighting
10 Things I Wish I Knew Before I Started Using Strobe
Using strobe in the studio and on location is now second nature for me, and it can be for you too. I think you’ll find once you understand strobe it opens up a whole new world of exciting creative possibilities. Here are the 10 things I wish I knew before I started using strobe.
06/01/2019
June 2019 Inspirations: Best Children Images
June 2019 Inspirations: Best Children Images Inspiration can come when you least expect it. As photographers, we are visual artists. We express ourselves through our
06/01/2019
Post Production
10 Tips to Revitalize Your Workflow in Lightroom Classic
If you aren’t already feeling the heat of wedding season, it’s time to wake up and get ready! Before you know it, you’ll be up all night editing in October, wondering why all the issues you had last year are now hitting you in the face. There’s no better time than now to revitalize your workflow and prepare for the worst, because it’s coming.
05/01/2019
Posing
10 Great Pose Ideas for a Bride & Groom
We’ve all seen that one pose from wedding photography: the typical bride and groom looking at each other with some natural or architectural backdrop. There’s nothing wrong with that photograph—honestly, it is usually super popular with the couple themselves—but it gets kinda boring for you and your clients. Show off your abilities as a photographer and get the best shots possible—here are some options for how to offer something more, something different to your customers, switching it up.
05/01/2019
In-Person Sales
Dominating Your Wedding Sales
Jumping into an in-person sales model is difficult for so many people who have built their business on handing over digital files to their clients. It takes a lot of money, perseverance, and time upfront to build a solid in-person sales business. We have spent the past four years perfecting our sales strategies to be in line with ever-changing wedding trends, and have come up with a model that serves our clients from beginning to end while still bringing in high-dollar sales.
05/01/2019
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Behind the Shutter
Photography training and education for the modern photographer
In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.
