Social media marketing
Shutter Magazine

5 Social Media Marketing Myths

Social media marketing is one of the major ways that photographers help customers find and book their services. Many kinds of businesses are realizing that social media moves mountains when it comes to gaining recognition. At this point, most of us know that it’s necessary, but it isn’t easy, and it certainly can’t be done haphazardly if you truly want to be effective. You need the creativity to create a persona and brand that people will connect to. You need to create content that people actually find relatable, unique, and worth their time.

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Posing

5 Steps for Creating a Successful Photography Narrative

Storytelling is what we do as humans. It’s in the movies we see, the books we read, the music we listen to—it’s even in that commercial for your laundry detergent or favorite soft drink. Now more than ever, creating a narrative is the key to engaging an audience that is constantly bombarded by content—and more and more photographers are being hired to fabricate these stories for brands.

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2-Minute Critique

2-Minute Critiques | Episode 12

Guys, sometimes I just feel like I’m being Punk’d. This is not a portrait. This is very bad. And I mean it with the nicest of sincerity. It’s just not a portrait. If you are the maker, and you submitted this, and you really want feedback, I’m going to give you feedback, okay?

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2-Minute Critique

2-Minute Critiques | Episode 11

You’ve got a choice to make. You always have to ask yourself, the space that’s being left when we leave some negative space, some head room, is it helping or hurting the image? And you know, when photographers get together and they start critiquing stuff like this, if it’s not helping, the argument is always made that it’s hurting, right?

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2-Minute Critique

2-Minute Critiques | Episode 10

A for effort here. I see what you’re trying to do, but this is poorly executed. You’re trying to drop the kids in, all to the same scene, looking the same way, and clearly our little child on the far right, who is not listening to what’s going on, is more than likely the problem child.

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2-Minute Critiques | Episode 9
2-Minute Critique

2-Minute Critiques | Episode 9

I feel the image is lacking expression, emotion, connection. Sometimes, as we’re doing critiques, we’re looking at the obvious. We’re looking at lighting, we’re looking at posing. Here, I’m just struggling with the connection of our subject. Maybe that’s the goal, but these are things you want to be looking at.

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mental health
Life

Dealing With The Noise

All too often, when we think of noise in photography, we are thinking about our images. The truth is, noise is one of the biggest risks to our business and to our overall mental health. I am talking about the noise of the universe here.

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black & white
Black & White Photography

5 Reasons To Go Black & White

As you cull your most recent wedding, you might be asking yourself, “When do I go black & white?” Throughout my career, I have displayed both color and black & white photos in my portfolio. I enjoy black & white images, because there’s simply something different to them.

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Behind the Shutter

Photography training and education for the modern photographer

In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.

Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.