How you price your products and services plays a larger role in the sustainability of your business than you may think. Here are five photography pricing pitfalls that may be harming your business, and what you should do to fix them.
This article will cover my retouching process exclusively for Adobe Photoshop CC. You can utilize Lightroom or other popular programs like Capture One for some of the retouching, but the major steps will require the use of Photoshop.
Learning where to place your key light and what angle to give it is easy using the six foundational lighting patterns photographers rely on for consistent results. These six simple, yet highly effective, lighting patterns are the go-to guide for an endless variety of predictable, repeatable lighting effects. In fact, one of these lighting patterns, Rembrandt Light, has been in practice since the master painter Rembrandt first used it.
We’ve got one goal; help you get better by learning from the mistakes of others. There is no other goal, no other agenda here. I am not trying to hammer photographers or embarrass photographers. It really is about giving you constructive, honest, and direct feedback.
Creating great images requires more than just luck. The equipment we use and the techniques we apply all make a difference in your final results.
At some point in our image-viewing lives, we’ve all been enamored with a photograph where gels and color were used to augment it. Whether this image has a small kicker accent of gelled lighting or is created entirely with it, we respond to that infusion of color—the image has a larger impact on the viewer. In many ways, the underlying story of a certain image can only be fully revealed through the use of color and gels.
If a photographer has never experienced a client who did not like their photos, had unrealistic demands, or was just not a very nice person, then that photographer has not been in business long enough. The reasons why customer service issues tend to happen in our industry are numerous, but the one thing that they can always be traced back to is not managing client expectations properly.
With an automated drip email sequence, it’s possible to nurture your lead from Awareness to Interest to Desire. Help them get to know you, like you, and trust you, and share with them how your photography will improve their lives. At this point, they should have no choice but to Desire you above all the competition!
Our society looks at disability so negatively; it’s something to be hidden away, to fear or pity. At the other end of the spectrum, we are characterized as “inspirational” to able-bodied people, “brave” for simply living our lives, or caricatures that make everyone else feel better about themselves. More often than not, we fight to be portrayed just as we are, or how we want to be seen. We deserve the right to decide how we’re represented.
The moment you realize you can customize the quality of the light you’re creating to fit the images you’re capturing is the moment you realize there is no one-size-fits-all lighting. With artificial light, we attempt to recreate light that occurs in nature. Absent that, lighting looks unnatural and in this photographer’s humble opinion ends up doing more harm than good. It ends up being a distraction rather than a supporting element.
In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.
