sales
Senior Photography

5 Ways You Can Increase Your Senior Sales

One of the best things you can do for your bottom line is not to learn how to photograph a better portrait or how to edit a cleaner image. It’s actually to study how to educate your potential and current clients on your end result … your portrait product offerings. Most photographers I’ve taught are missing out on pre-sale product education, and when it comes down to the ordering session, they’re left wondering why they didn’t make more. The following strategies are specific ways that you can increase your sales starting today, by diving deep into your clients’ psyches and finding ways to better motivate higher sale averages.

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Adjustment Layers
Post Production

3 Quick Ways to Creatively Tone Your Images With Adjustment Layers

Between all the tools, filters, layers, and even 3D capabilities, Photoshop can be an intimidating program to approach for those new to photo editing. However, Photoshop offers plenty of powerful tools that can transform your images quickly and effectively. Here, we will focus on three different methods for utilizing adjustment layers to create fun and beautiful toning for your images. 

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retouching
Post Production

Retouching Responsibly

My wife couldn’t watch me edit photos of her. She told me that it reminded her of how much older she was getting. As I would work on a picture, she would point out marks she wanted me to remove, or tell me how to handle things that the tiny amount of makeup she wore didn’t cover. For her, even though she had great skin and an athletic body, it was a process she didn’t enjoy watching, but she did love the resulting images. Now, this happened years ago, and it was an excellent lesson for me in terms of thinking about how clients would potentially look at their resulting images. It also created a set of guidelines I now use when retouching, and I wanted to pass those on to you, so you can avoid the same pitfalls I did.

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Enhance
Post Production

5 Steps to Enhance Your Post-Production

I am well aware that post-production can be intimidating and sometimes even overwhelming. That is exactly how I felt at the beginning, when I first started learning about Photoshop and practicing my skills. On the other hand, it is a great tool for unlocking your creativity and bringing your photography to the next level. After I realized the difference post-production can make, I never looked back, and spent days exploring new ways to improve my work and my skills. Still, all those skills can be futile if you do not think about the post-production process before you even take the photo. That is why the next section is an extremely important step in my creative process.

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experience
Post Production

Outsourcing Post-Production to Enhance the Client Experience

Over the last two-and-a-half years, we have built a luxury brand in a small market. We are by far the most expensive photography option in our area—I am talking three to ten times more expensive than others. To be honest, we don’t think we are five times better than the other photographers in our town, and we don’t think our end product is five times better than their products either. However, we are able to charge ten times what they are, and still fill our calendar, because of the time we have spent making sure from start to finish that our clients are getting an incredible experience.

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Lightroom
Post Production

Should You Switch to Capture One From Lightroom?

Capture One has been around for quite some time, and it’s partnered with Phase One—you know, those super-expensive cameras that probably none of us will ever be able to afford or find a very practical way to use even if we could. They’re great, don’t get me wrong—that’s not where I’m going here. I’m simply saying that it’s a $50,000 camera, so you can expect pretty high-end things from that company. Their editing (and really, originally tethering) program is called Capture One. Now, I haven’t used this for very long, it’s only been about six months, but what I can tell you is that once I saw the difference between Lightroom and Capture One, I just wasn’t satisfied in Lightroom anymore.

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post-production
Shutter Magazine

Post-Production Workflow for Wedding Photographers

this isn’t an article that is trying to convince you to outsource your post-production. It’s an article to explain how inefficiency in post-production is costing you serious money, and I am going to show you the process for creating an efficient workflow for yourself. I will say, though, that I am of the strong belief that once you are shooting more than 25 weddings a year, it’s time to send your post-production to someone else. However, most photographers are still shooting under that number, and today I want to show you a process that will work to kick some of your inefficient habits.

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Photoshop
Post Production

Efficiency In Photoshop

Every tool in Photoshop has a single letter you can tap to activate the tool. No multiple keys to remember (“Is it Shift or Alt?”), just tap a single letter on your keyboard, and that tool is ready to use. Many of the shortcuts make perfect sense, such as M for Marquee, C for Crop, T for Type and B for Brush. Others are a bit more of a stretch, such as V for the MoVe tool or W for the Quick Selection tool (since it shares the same slot as the Magic Wand). Some others make no real sense at all, making us feel that Adobe was running out of letters and just assigned them to random tools as there was nothing else available. Learning and remembering these single-letter shortcuts should be easier than trying to recall multi-key shortcuts (more on that later), but it will still take a while.

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finish
Post Production

Finish What You Started

Now, in the world of post-production, we tend to see two camps. There’s that of purists, who believe in just delivering images as they were captured, reminiscent of the days of film before we had Photoshop. And then there are those on the other end of the spectrum who believe in using software to shape, alter, and polish their images before presenting to their clients. I’d like to think I live somewhere in the middle, which I am sure many of you can relate to. What I would like to do here is explore how the right amount of post-production can help you and your business stand out.

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body
Posing

5 Tips to Bring Body Positivity Into Your Sessions

If you want clients of all shapes and sizes to feel confident working with you, they need to first see that you have an active interest in welcoming them into your studio. It is very intimidating for a plus-size client to reach out to a photographer, no matter how beautiful their work is, if the photographer’s entire portfolio consists of only one body type again and again. What’s more, working with models will help you to become more adept at working with larger bodies before offering your skills to paying clients. When a photographer isn’t comfortable working with people of size, believe me, it really shows, and the results can range from awkward to devastating.

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Behind the Shutter

Photography training and education for the modern photographer

In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Behind the Shutter. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.

Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, Lightroom tutorials, Photoshop how-tos, and much, much more.