If your reaction is anything like mine, it’s going to be one of shock and awe. I am not kidding you. When this product hit my desk, I dropped a few choice four-letter words. In a good way. It’s different. It’s impressive. It’s something I know my clients will want. That’s what it is all about, isn’t it?
StickyAlbums is a market leader that’s focused on one thing: helping us create great mobile apps. This month Sal Cincotta reviews StickyAlbums 3.0. Like all things in the tech world, you have to innovate or die. StickyAlbums has released a new version that offers some crucial improvements to the platform. With the new upgrades, you now have the ability to control fonts and colors on your buttons for more obvious calls-to-action, and you can customize your layouts even more.
When you think about creating a black-and-white photo, ask yourself, why black and white? Some clients simply want it for a particular marketing look or just for the love of black and white. Either way, you should know why you’re shooting in this style. In this article, I focus on a recent black-and-white project I did for a commercial client.
I have been at this for 10 years, and in that time, I have watched my work continue to improve. We never stop growing. But that improvement was not haphazard in its execution. The things I know today as second nature, I vividly remember struggling with eight years ago. So that leads us to the next questions. How do I become better? How do I prevent burnout? How do I chart my career? Let’s dive into some ideas that will help you no matter where you are in your career.
Many photographers act as if they’ve got a top-notch publicist on their payroll, and do nothing to promote their business or brand. They act as if self-promotion is a dirty word and not something worthy of their time, when in reality it’s one of the most important aspects of building any business. So, let’s get proactive and put you and your skillset in the spotlight.
Authentic images are the ones our clients want to buy. So how do you learn to recognize authenticity in a photograph? Even more challenging, how do you then re-create authenticity in image after image for your many clients? It’s a hugely important question for your business. So let’s talk about six ways Eileen and I capture authentic moments.
Black-and-white conversion is an art, and the art is in determining how each color is rendered in black and white. Say you have an image of a beautiful landscape with a deep blue sky full of fluffy clouds. When we convert that to black and white, the blue sky loses its color. Now, I have a question for you: How will the blue areas look in black and white? Will they look light gray? Dark gray? White? Or maybe light gray with a slight gradient of dark gray? Making these decisions for how each color will be rendered is what makes black-and-white conversion fun.
Nothing beats window light. It’s broad, diffuse, indirect, soft light that’s flattering to anyone in its path. But what do you do when the sun has set, there is no window or Mother Nature isn’t cooperating? With the right tools and techniques, you can re-create it. I’ve seen this sun-drenched looks-like-daylight-but-isn’t look used often in Gap ads. The light created for these images has the open, airy quality you get from daylight streaming in through a large window. It’s perfect for Gap’s brand. I’ve always loved this quality of light and wanted to use it in my own work. How they did it was the big question mark.
Most great documentary photos are the result of preparation, time and relationships. Street photography isn’t about luck; it’s about forcing chance. It’s not enough to have a camera on you. You need to go out of your way, get up early for the sunrise and stay up late for the action. Sometimes you might stand in the rain for hours on some street corner because the reflections are nice and it’s a great backdrop, but you have to wait for the right kind of protagonist to appear and complete the scene.
You can read every business book until you’re blue in the face, but what happens when that isn’t enough, when you are stuck in a rut while just starting out, or, worse, stuck at a plateau after establishing your business? Here are five ways you can push past what seem like your limits.