If your reaction is anything like mine, it’s going to be one of shock and awe. I am not kidding you. When this product hit my desk, I dropped a few choice four-letter words. In a good way. It’s different. It’s impressive. It’s something I know my clients will want. That’s what it is all about, isn’t it?
StickyAlbums is a market leader that’s focused on one thing: helping us create great mobile apps. This month Sal Cincotta reviews StickyAlbums 3.0. Like all things in the tech world, you have to innovate or die. StickyAlbums has released a new version that offers some crucial improvements to the platform. With the new upgrades, you now have the ability to control fonts and colors on your buttons for more obvious calls-to-action, and you can customize your layouts even more.
When you think about creating a black-and-white photo, ask yourself, why black and white? Some clients simply want it for a particular marketing look or just for the love of black and white. Either way, you should know why you’re shooting in this style. In this article, I focus on a recent black-and-white project I did for a commercial client.
I have been at this for 10 years, and in that time, I have watched my work continue to improve. We never stop growing. But that improvement was not haphazard in its execution. The things I know today as second nature, I vividly remember struggling with eight years ago. So that leads us to the next questions. How do I become better? How do I prevent burnout? How do I chart my career?
Let’s dive into some ideas that will help you no matter where you are in your career.
Many photographers act as if they’ve got a top-notch publicist on their payroll, and do nothing to promote their business or brand. They act as if self-promotion is a dirty word and not something worthy of their time, when in reality it’s one of the most important aspects of building any business. So, let’s get proactive and put you and your skillset in the spotlight.
Authentic images are the ones our clients want to buy. So how do you learn to recognize authenticity in a photograph? Even more challenging, how do you then re-create authenticity in image after image for your many clients? It’s a hugely important question for your business. So let’s talk about six ways Eileen and I capture authentic moments.
Black-and-white conversion is an art, and the art is in determining how each color is rendered in black and white. Say you have an image of a beautiful landscape with a deep blue sky full of fluffy clouds. When we convert that to black and white, the blue sky loses its color. Now, I have a question for you: How will the blue areas look in black and white? Will they look light gray? Dark gray? White? Or maybe light gray with a slight gradient of dark gray? Making these decisions for how each color will be rendered is what makes black-and-white conversion fun.
Nothing beats window light. It’s broad, diffuse, indirect, soft light that’s flattering to anyone in its path. But what do you do when the sun has set, there is no window or Mother Nature isn’t cooperating? With the right tools and techniques, you can re-create it. I’ve seen this sun-drenched looks-like-daylight-but-isn’t look used often in Gap ads. The light created for these images has the open, airy quality you get from daylight streaming in through a large window. It’s perfect for Gap’s brand. I’ve always loved this quality of light and wanted to use it in my own work. How they did it was the big question mark.
Most great documentary photos are the result of preparation, time and relationships. Street photography isn’t about luck; it’s about forcing chance. It’s not enough to have a camera on you. You need to go out of your way, get up early for the sunrise and stay up late for the action. Sometimes you might stand in the rain for hours on some street corner because the reflections are nice and it’s a great backdrop, but you have to wait for the right kind of protagonist to appear and complete the scene.
You can read every business book until you’re blue in the face, but what happens when that isn’t enough, when you are stuck in a rut while just starting out, or, worse, stuck at a plateau after establishing your business? Here are five ways you can push past what seem like your limits.
Photographers often find themselves torn between the color version of their edit and a black-and-white conversion of the same shot (you even see photographers post both versions on social media, asking their followers which one they prefer). This is almost certainly indicative of a photographer making the unfortunate mistake of not having a complete vision for a shot up front. While you can convert an image to black and white arbitrarily and find success with it, I find far more consistent results when you set out to shoot monochrome from the start. But where do you start?
Whether you are shooting for grayscale or converting images due to horrible mixed lighting, you need a good workflow for black-and-white editing. Capture One Pro 10 has made it simple to do a large majority of your black-and-white editing without the need to edit in another software or plugin. This article show you how to use the presets, styles and tools of Capture One to make your black-and-white editing not only easier, but prettier.
Free Photography Education
Sign up for a free account and get photography training, tips and special offers from our partners delivered straight to your inbox.
If you’re a seasoned wedding photographer, you already know that the last quarter of the season can get tough. Maybe you took on too many weddings this year, or maybe you feel a bit of longing with the end of wedding season in sight. Whatever it is, wedding professionals typically look forward to a little bit of a break come winter—except for those in warmer climates who are just getting started. In the Northeast, weddings in September and October are ideal because of the pleasant temperatures and bright colors. The last thing we want to give our clients is a tired-out photographer. Here are my tips for making it through the last stretch of wedding season.
2017 is a great year for photographers. Technology has advanced at such a rapid pace, and continues to offer some of the best tools available to do what we love doing. With all the options, how do you choose a primary camera system? Wedding shoots comprise a mixture of product, portrait and action photography—so how do you know which system works best for all these needs? I recently tested multiple camera systems to see which came out on top.
So many of you have taken the approach of simply kicking back and waiting to see what happens to your business “naturally.” Guess what? Virtually nothing happens naturally in this business, which is why God created marketing. And just like building your skill set, marketing never stops. Let’s come up with a game plan or at least a check-off list for you to work with the rest of the year.
If you’ve never photographed a dog before, it’s an experience fairly similar to photographing a toddler—except we think it’s way more awesome, because dogs give kisses and have wiggly butts. What makes photographing dogs different is that their bodies are low to the ground, they have fur of all colors, some listen better than others and, because of all these factors, we have to think a little differently about lighting.
What is behind the shutter?
Behind the Shutter is a free online photography training and educational resource created to help both professional and amateur photographers run successful photography businesses - covering lighting, posing, social media, marketing, post-production, pricing, sales and more.
Sal Cincotta created Behind the Shutter to give back to the world of photography. As an up and coming photographer, Sal was struggling to find answers to basic questions. Most of the magazines out there were filled with fluff. Sal needed and wanted to create something that would challenge photographers, something that would educate them.
Sal, an active wedding and portrait photographer in the St Louis metro area, wanted to bring a sense of real world understanding to the magazine and photography education.
Our mission is to create and elevate the photography community by providing relevant and timely education. At Behind the Shutter, we believe that an educated photography community will raise the bar for all photographers around the world.
Photography training and education for the modern photographer
In today’s competitive landscape, quality online photography training and education is priceless to your growth. Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Shutter Magazine. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, lightroom tutorials, photoshop how-tos, and much, much more.