The 6 Steps of Marketing Your Weddings on Social Media
“I have bad news: Marketing is hard, and it keeps getting harder. But there’s no time to mourn the past or to feel sorry for ourselves, and there’s no point in self-pity anyway. It is our job as modern-day storytellers to adjust to the realities of the marketplace, because it sure as hell isn’t going to slow down for us.”
–Gary Vaynerchuk
I wanted to open up with this favorite quote of mine from Gary Vaynerchuk’s book Jab, Jab, Jab, Right Hook because it’s so relevant to how photographers run their businesses. Gary wrote this portion of the book last because, after he finished writing the entire book and was getting ready to send it to print, Instagram added the video feature and he had to add on a whole new section on this new development. How incredibility frustrating, right? How often do we feel the same way when learning to market our photography? Especially with weddings, when the demographic we’re trying to target is the one that changes the most rapidly. If you’re like me, you’re in constant marketing flux trying to find out what works and what doesn’t so that you can put food on the table.
